better pricing for better cacao
Posted in: Opinion
To be clear, there are huge advantages for the growers to cooperate as well, although it also brings another level of challenges. It is not a prerequisite to the OP's question; however demand volume is (well, synchronous demand volume is).
As I was driving back from the mtns today, I was looking for non-confidential examples that would be useful in helping illustrate the idea. Domori, Valhrona, Amedei, etc all are able to secure appropriate quality cocoa and keep their suppliers happy. How do you think that's done? In addition to working closely with them to maximize quality (ie minimize the defect stream), there's a captive volume at a mutually beneficial price. This approach could run into a number of potential issues - ie most chocolate mfrs don't know step 1 about cocoa quality or maximizing it; if they do have something they think is unique, there's likely to be a protectionist approach to guard their secret; there's a tendency to similarly guard your supply chain for fear of someone else 'stealing' your flavor.
Consolidating your purchasing power will require that these hurdles be cleared. A very frank assessment of which is more important will be needed.
