Top 10 Questions You'd Like to ... Ask Norman Love
Posted in:
Opinion
I apologize in advance for the somewhat long introduction that follows, but Norman Love really changed my direction in life.I was in my first trimester at Johnson & Wales University Baking and Pastry Arts program- their inaugural year (2002). I was undecided as to whether I wanted to be a culinary student or a pastry chef. I as a 4th generation baker in my family and thought that I would get more out of the culinary side. At the same time, I am an observant Jew who does not mix meat and milk. This problem led me to decide to start off with the pastry program so as not to make my religious life complicated. As the Good L-rd would have it, this was a very important decision. My first class was Intro to Baking & Pastry taught by Chef Elena Clemens.Shortly after the year progressed, Norman Love came to the campus, and specifically to our class to do a private demo for the 20 of us. Chef Clemens had worked with Norman at the Ritz Carlton and as a result we got extra time with him. At that time, I had never seen chocolate with colors. I also was totally unaware of using chocolate in architectual creations. In short my mind was blown. I also was totally unaware of the varying qualities of chocolate.My experience at my grandfather's bakery had led me away from chocolate- it was a new york retail bakery that made everything from scratch and didn't use to much high quality chocolate. The dark chocolate I grew up with was sickly sweet, and I tended to prefer cheese bialys and other savory breads to the sweet stuff. After seeing Norman's demonstration I immersed myself in trying every kosher dark chocolate I could. I was hooked as they say. I decided after that seminar I wanted to work with high quality chocolate.Fast forward 7 years I find myself in the Holy Land, Israel on the brink of opening the first bean to bar microbatch chocolate company here, and much of that has to do with Norman. I would like to thank him for his openness in continuing education, through seminars and the world pastry forum in Vegas, as well as his committment to the highest quality with Norman Love Chocolates (formerly ganache chocolate). I learned so much in such a short time with him that words really can't convey my appreciation.
Finally since this forum is about questions for Norman, I guess I would ask if Norman would ever consider making his own chocolate from the bean, on a limited basis similarly to the European chocolatiers. I know I would "love" to see what his take would be on the bean to bar or confection.Also
I know he has travelled the world and I wonder if he has been to Israel yet. If not, I send an open invitation to visit and show the locals just how amazing of a medium chocolate can and should be.And Finally
What do you think the next "big thing" in chocolate will be