Resulting chocolate flavor quality from ball mills
Posted in: Opinion
What you say is what I suspected, but you'll be surprised to note that this was indeed in a marketing video for a manufacturer (and a very well- known one!) who sells both melangers and ball mills. This marketing video depicted a bean-to-bar class the manufacturer offers. I imagine no one else even noticed the details written on the pad in the video since it was present only fleetingly.
I intend to purchas a ball mill and conche from this company, but before I take the plunge, I thought it wise to see if these were just the opinions of the instructor of that course or if this was an undercurrent in the industry. Thanks for your insight, Clay.
I am kind of surprised that a company that sells both ball mills and melangers expresses the differences (and drawbacks) between their own products this way.(Maybe this applies to their products, not all products in the respective category?)
Of course, I am only looking at one frame of a video so it’s impossible for me to know the full context. If you want to post the URL of the video I will be happy to watch the full thing and respond – or send it to me via DM or email (I just sent you an email).
This is unlikely to be the considered opinion of the instructor – it is likely that this is based on how and what they were taught about the different technologies, especially within a competitive comparison matrix,
When I was representing FBM I spent a lot of time understanding what Selmi, Rockgate Group (Packint/Gami), Pomati, Ideo Tecnica, Tecno3, Betec, and others were doing and how they compared with FBM so I could represent everyone fairly. Even though I represented FBM I knew that FBM might not be the best option for that client for their application and situation.
It is almost impossible to do too much due diligence, unless it leads to analysis paralysis.

