Chocolatiers = Re-melters?
Posted in: Opinion
Alan:I want to clarify what I meant by "Aequare participates in almost the entire process from bean to final product ..."Aequare does not buy beans and we do not process them ourselves. That said we do have a unique position, in that I personally know who's growing my beans (or where they are specifically coming from - this depends on the product I am using), under what conditions, and how and when they are harvested and fermented. I don't think there are many, if any, chocolatiers out there who are on the ground producing a product in the country of origin who are as closely involved or personally connected with the product from start to finish as we are.I have visited the farms and areas the beans come from, and frequently meet and talk with the growers. I personally know the processor of the beans, have visited the plant where they are processed (and can stop in any time I wish), and know the people involved in the processing. We neither supervise nor give instruction on the processing of the beans. I let all the individuals involved do what they do best - the grower grows, harvests, ferments, and dries; the processor roasts and processes the beans based on input from the grower, who's judgment I clearly trust, as he has more than 30 years experience in the cocoa/chocolate industry (which I do not), mostly here in Ecuador .I then acquire the finished couverture directly from the grower, as it's a product he follows through processing-he's not selling his beans to be processed, he's paying them to make couverture for him to his specifications, with the help of their equipment and expertise.It's at this point where my hand in completing the final product takes over; Aequare makes bars and confections from the chocolate - and given my accounting of our relationships with growers and processors, I think it's fair to say that Aequare is involved with the entire process. I think I would be selling myself short, as you so succinctly puts it, if I didn't somehow say I participated in the entire process, since I am clearly on the ground and able to witness, judge, taste, and give my input where and when I feel competent to do so.If you can suggest a better way to describe what it is Aequare Chocolates does, I would be happy to consider it in order to provide our customers with a more accurate representation of our activities.