Part 1: Fact Checking Georg Bernardini's "Chocolate - The Reference Standard"
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Opinion
I dont see such a big problem in releasing a book that reviews a lot of chocolate products. He does not lie like the mast brothers, so there is no reason to compare him with them or even say that he is worse. He just writes down his opinion about the products he tasted and writes a bit about the company. I like this concept. I did find new companies that i wasnt even aware of and tasted also alot. Some I like, some I dont. And guess what: There are some products Bernardini likes and I dont. Thats just normal since every Person has his own opinion about taste and flavor.
@brad-churchill
Calling the author "... narcisistic, bloated, self indulgent wingnuts ..." and that his book is garbage is just a childish reaction from someone who got a bad review in the book. And still after reading it I would test your chocolate if I travel to Canada, because (as mentioned before) people have different opinions about taste and flavor in chocolates.
Brad Churchill:
FACT: Not a single one of the ratings is a substantiated and accurate representation of what the average consumer of that chocolate would conclude upon tasting the bar, BECAUSE no single person can be representative of an entire populace.
Still you post some accolades on your business homepage like "Best Hot Chocolate ", "Top Chocolatier", ... even if they are tasted from random persons.
Sorry, but reading your comment I had to write this because it seemed very unfair to the author to say that his book is garbage and should be pulled.
The author writes alot of information about what bean to bar is and what the difference is about companies who use industrial made chocolate and people who make their own chocolate from the bean. It is good for people who doesnt know a lot about chocolate and after reading his book they will know much more about what the difference is about small artisan chocolatiers and big commercially made chocolate like lindt or nestle.. . I think this is a good way for the chocolate community.
The title of the book is truly not the best as it claims to be "THE standard reference", but everyone who reads this book will know that the reviews are just from ONE person.