FAIR TRADE AND ORGANIC CERTIFICATION FROM THE EYES OF A PRODUCER
Posted in: Opinion
Duffy:This is an interesting idea, but you need to take it a step further, which is how does the benefit the farmer in Ghana - or wherever? It's easier to see how a system like the one you outline above works where everyone has electricity, Internet access, and computers, but that covers only a very small fraction of all the cacao farmers in the world.In the end, money and/or goods have to change hands and there has to be a mechanism for reliably getting the benefits to the farmers. As I mention in the comment on my experience in Venezuela, there are many cultural challenges to overcome and they will vary from country to country and region to region. You also have to keep in mind that farmers have heard it all before and are tired of promises that never get kept. There's a lot of well-deserved mistrust out there.About two years ago I started noodling around with what I thought of as a "Direct Trade" certification using a group I created - the New World Chocolate Society - as the vehicle. I did get a bit of interest from several quarters but I was not able to figure out how to finance the effort to get it started. [One thing people may not know about Fair Trade (as in FLO - the Fair Trade Labeling organization) is that it is not (or has not been at least was not until recently) self-sustaining. In other words it did not cover its overhead costs through licensing fees: They relied (and may still rely) on corporate and other forms of support.]One element of Direct Trade that people seemed to really like was that "voluntourism" was a key component of being certified. Certified Direct Trade growers/co-ops had to provide a way for outsiders to come and work on their farms in order to be able to witness first-hand what was going on. My feeling is that having a couple of hundred eyeballs a year spread out over many months is a more "effective policing effort" than relying on a single visit by a single inspector once every year or two. Besides, volunteers would pay the farmers for the opportunity to voluntour, making it, in effect, a revenue stream for the farmer/co-op.I still think that there is room for a "fair" alternative to "Fair Trade" and there is no reason why - given the membership of this group - that we can't figure something out, including how to finance the startup costs.

Langdon
It's a nice story, but I think the chocolate was only decent. Not much for me to write home about.
There were 2 bars available at my local Whole Foods - the only difference I could see was in sugar content and I picked up the one with the lesser amount of sugar.