Whole Bean Chocolate, Raw Chocolate, etc and the law
Posted in: Opinion
To me the whole bean chocolate marketing and to some extend the raw chocolate marketing are NOT targetting the flavor-centric audience like me (and you?). I have an aunt that swears by the benefits of raw food, and naturally would grab for the raw chocolate on the shelf, despite its flavor, or lack-of. The motivation here is one that is emotional, and no amount of rationalizing against whole bean / raw choc would change any minds... For the record, I made a chocolate with extra shells that were winnowed, just for kicks, and I really don't taste any merits in terms of flavor. I first hoped that the sugars from the pulp may come through slightly but after the fermentation and roasting, only the cardboard profile is dominant. I've since moved on.


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