How Credible Is A Chocolate Competition When There Is No Validation Criteria For Contestants?
Posted in: Opinion
Dallas, you are completely missing the point here.
The point I'm making here has nothing to do with Bernard Callebaut as a person. It has to do with HONESTY, ACCOUNTABILITY, AND FAIR PLAY in competition.
What REAL bean to bar manufacturer didn't win the award because a competitor lied and submitted product made by a large company? Was the misrepresentation fair to them? Why should THEY be deprived of an award for their hard work?
Why would I want to compete if nobody is honestly representing themselves or at the very least there is no accountability or audit system?
What is the value of such a competition if people can cheat with impunity?
Forget Bernard Callebaut for a minute. What if I said "Information has come to light which can prove that company X didn't actually make the chocolate they submitted and won an award with?"
Does it hold any less merit than my original post?
I don't think so.
It just so happens that I make a point of knowing my competitors in my market, what they do, what they don't do, and that my friend is simply intelligent business, and it just so happens that in this case the fraudulent submission is made by Bernard.
Over the years I've publicly pointed a lot of fingers at other people too. If you lied in a competition and I found out about it I'd publicly slap you wherever I could too. Somebody has to. There's too much deception in this industry done in the name of selling chocolate to the consumer.
Brad

If you want you can write email to me (hercules176@gmail.com)