Karen -
There are so many ways to approach answering this question it's hard to begin.
Brad had some very good advice in the thread on coming up with a name for a new chocolate business and it call comes down to doing your homework, then doing some more. The main reason you're not finding the information you are looking for is that the information does not exist. There is no place to find numbers for how much revenue a small retail location "should" do. I am not surprised that the CoC and other local business resources can't help because they have no experience in this area.
Concept and execution are hugely important but not as important as understanding your market and giving them what they want.
Also - being precise: Is that $4k/month gross receipts or gross profits? On the one hand it would be tempting to conclude that you don't do anything and you can rake in $2k/month on incidental walk-in business in a hard-to-find location. Doubling that in a real retail location should be a no-brainer. But is it a brainer. In part because running a retail business is different from running a production business.
I do know that you can't take an "If I open it, they will come" attitude toward the shop. You need to think of the shop as one element of a campaign to grow your business and you need to decide what success means for you.
In my experience, business plans tend to be self-fulfilling prophecies. If you don't have high expectations going in, you won't achieve much. If the shop is going to be an engine of growth for you, think about what it might take to double sales and gross revenue. What does that mean? What will that take? Are you committed to doing it? Decide what the goal is then make the plan to reach the goal. You already have established a brand and a reputation so there's a solid foundation to build on.
But do your homework. What does the community want and need? Chances are it's not a place to buy obscure $10 chocolate bars - or at least not enough of them to keep the lights on and the doors open. Look around and see what's missing in the community that you can incorporate into your plan. The better prepared you are in this respect, the better your chances of achieving success - however you define it. But I would not go into this with low expectations - or that's all you may achieve.
updated by @Clay Gordon: 11/05/15 05:42:15
