Blogs
Terrific! Someone out there has encouraged me to continue my story (thanks Carol) so thats enough for me.Well, after the first blush of starting a new business wore off a bit, it came time to figure out how to really make Brownie Shotz a going concern. For the first few months, I kept baking brownies in my kitchen, refining my product as I went along. I made a few sales but it was very evident from the start Id need help, especially in the enrobing process. Hand dipping brownies was tedious and very time consuming. I figured there were two options for full scale production, either set up a bakery myself or find a co-packer. I preferred finding a co-packer like my Beer Chip friend had done but I couldnt find anyone that had both baking and enrobing capabilities under one roof.In May, a friend of mine I knew from Fizzy Fruit had also become a consultant for the SBDC and told me one of his clients had found a commercial kitchen for lease. Maybe it would be possible for us to share a space, he suggested. In my Gung Ho frame of mind, I was all for getting the space. But as we started looking into it, we found there were too many problems with the space itself and much of the equipment was too old to operate properly. So after a couple of months of back and forth, it was decided that it was not a viable option after all. Fortunately for me, I didnt have the necessary funds to get the place on my own or I probably would have and been strapped with a huge overhead lease payment every month. It was then I decided that not having a lot of money to begin with was not necessarily such a bad thing. Id just have to be more creative.Another friend suggested that instead of looking to find one company that could do all the production, I divide it up and find one company to bake and one to enrobe. Duh! Why didnt I think of that! Sometimes you just have to find someone to listen to you so you can get your problems out of your head and look at them more objectively.And sometimes fate takes a hand. Just about that time, the ladies I was going to rent the kitchen with called and said they had met a commercial baker who had two huge ovens and he baked products for Sysco. He was looking for other companies who needed baking facilities on a per project basis and he had bakers that needed to keep busy. That was perfect.Then my friend at the Food Innovation Center called me and said she had arranged a tour of a local candy maker. I asked if I could go with her and we toured this amazing place that had a huge enrobing line and they also did private label products. So there it was. I had my production facilities set up. By this time, it was November. (Time certainly flies when your trying to start a business!)As anyone knows who has ever tried to organize even 2 people, much less 2 independent companies, it can be very time consuming. Scheduling conflicts, mistakes in production (totally my fault, by the way) and other unforeseen time eaters cropped up so it wasnt until the end of February that I finally had all the kinks worked out of my system and I could see how my production line would work. After one more mishap (again totally my fault) the first 36 cases of Brownie Shotz rolled off the line. I was able to pick them up from the enrober the Thursday before we were supposed to leave for the Oregon Chocolate Festival on Friday. Pretty intense. That was two weeks ago and the beginning of the sales and marketing of Brownie Shotz in earnest. I was afraid to make too many sales before I got production set up but now I can produce as much as I need so I can fill orders of any size.Now that Brownie Shotz has been born into the world, I have to nurture it and make it grow. My resources are few right now but my expectations are high. Ill continue with what Ive learned so far in my next blog.
Posted in: default
| 3 comments
Yesterday was the first anniversary of Brownie Shotz and I wanted to mark the occasion somehow. I thought I would relate my adventures thus far. (I wanted to do this yesterday but I got too busy). So anyhow, one year ago (the first day of spring) I had dinner with a friend and one of her clients. The client (whom I hadn't met before) had started a potato chip business several months earlier. As he related the story of how he started, I became more and more interested. Instead of having an old home recipe or a passion for potato chips in general, he told of how he had been watching a segment on the Food Network show "Unwrapped" about how Kettle Chips developed its flavors.He said he was drinking a beer at the time. As he watched, he thought to himself, "I bet I could come up with a potato chip flavor." As he took another swig from his beer, he had (as Donny Deutsch would say) an "Aha" moment." BEER CHIPS ! That's a good name," he thought to himself.He immediately went to see if the domain name was available, and lo and behold, it was! He immediately registered the name and went on to look it up in the trademark registry. It was available there as well so he grabbed that."So," he related, "in about 15 minutes and a couple of hundred dollars, I had my intellectual property."He decided to continue the exercise and the next day found a company somewhere back east that co-packed for the snack food industry. He contacted them and told them of his idea and wondered if they could create a couple of samples for him. Sure enough in a few days, a small box of samples appeared at his doorstep. He was in business.As I sat there listening to him, I began to search my memory files for an idea. Now I've been a designer for a long time and keep ideas filed away for possible future use. One idea I had had many years before when I was designing a lot of premiere parties and corporate events in Los Angeles was to create some sort of brownie sampler. The caterers I used to work with would often have little bite sized brownies of various flavors on their dessert tables. The idea kept recurring to me anytime I would have a brownie or see a brownie through the years. (The idea first occurred to me back in the late '80's mind you). Now it was my turn for an "aha moment".As I walked back home from dinner, my mind started formulating the idea of a brownie sampler. I had just come off a gig where I did branding and identity development for a company called Fizzy Fruit so I had learned a good deal about the food industry and what it takes to get a food product to market. Concept was king I had learned so I decided to come up with a catchy name for my new company. "BROWNIE SHOTZ" seemed pretty good. I would end it with a "Z" because I had learned from the Fizzy Fruit experience that the Trademark people won't give you a trademark on words that can be found in the dictionary.When I got home, I nervously looked up "BROWNIE SHOTZ.COM". To my surprise, the domain was available. I immediately registered it as well as Brownie Shotz.info, .net, .biz as well as Brownie Shots, with an "s" and the attendant dots. I also registered the name with the US Department of Patents and Trademarks.The next day, I went to my friend at the Food Innovation Center in Portland to get her advice. "Go home and bake." she recommended. So that's what I did. Over the next several days, I developed my recipes and came up with 3 flavors."These are great," she said when I went back. "They would be even better enrobed in chocolate." she suggested. "Plus it would extend their shelf life" That's very important in the food world. So I went to a local candy supplier and got some coveteur chocolate. That's when Brownie Shotz was really born. Now, I had a concept and a product. All I had to do now was figure out how to produce it on a commercial scale.But that's a story for another time. Right now I have stuff to do for Brownie Shotz. Let me know if you want to hear more about how I'm developing my business or if I'm just typing to hear myself type.By the way, if you read this Donny, I could use a little of that "Deutsch effect" you talk about!
Posted in: default
| 2 comments
Interesting article on "Four hybrid cocoa species developed in Ghana to have improved resistance to pest damage during storage have similar nutritional properties to conventional cocoa, says a study that topples a barrier to commercial trade." Ghanaian cocoa hybrids have no nutritional drawbacks I can't help but wonder, in comparison, how do they taste? :P
Posted in: default
| 0 comments
The Mark Hotel in Manhattan (no longer a part of the Mandarin Oriental Hotel Group, located on E 77th St.) has regularly hosted wine classes directed by Master Sommelier Richard Dean.In 2004, the program was expanded to showcase the pairing of wine and chocolate and to do so it enlisted the support of Valrhona and the winemaker Louis Jadot. Representing Valrhona were Mr. Bernard Duclos, the director of US operations for Valrhona, Kim O'Flaherty, their US Corporate Pastry Chef, and Frederic Bau, Executive Pastry Chef for Valrhona worldwide and the Director of l'Ecole du Grand Chocolat Valrhona. Maitre Sommelier de France Olivier Masmondet represented Maison Louis Jadot.The evening was divided into two parts. A four-course pairing of various Louis Jadot and other wines distributed by Kobrand (a major importer), with four different Valrhona chocolates was followed by dinner downstairs in Mark's Restaurant. The Wine Tasting After receiving instructions on how to taste wine together with chocolate (gather the melted mass of chocolate on the tongue, take a small sip of the wine and mix the wine and chocolate together on the tongue to marry the flavors) we got down to the wine and chocolate (all "grand cru") pairings. They were: Bouvey Ladubuy Brut (NV) with Jivara 40% milk. We were given glasses of the chilled Bouvey, a sparkling wine as an aperitif. For the tasting, the wine had been allowed to sit in the glass for a while and warm up. Rather than being sparkling it was more effervescent with tiny, not too energetic bubbles. When mixed into the mass of Jivara in the mouth, the tiny bubbles were really delightful and the flavors of the wine - grassy and slightly citrusy - worked well with the strong malty and molasses flavors of the Jivara. An auspicious start. Cotes-du-Rhone Chateau Mont-Redon 2002 with Manjari 64% dark. Although the tasting notes for the chocolate mention strong tastes of red fruit, the strongest flavors we got from the chocolate were faint spicy hints reminiscent of nutmeg and cinnamon. The wine, which is a blend of 60% Syrah, 20% Grenache, and 20% other grapes, had a spicy aroma and peppery notes but tasted a little young and with a slight astringency. The wine and the chocolate, with it spice notes complemented each other well. Saint-Emillion Jean-Pierre Mouiex 2002 with pur Caraibe 66% dark. Mr. Mouiex is the winemaker for Chateau Petrus, and this Saint-Emillion was made with 100% Merlot grapes in what has been called on the best years for Saint-Emillion in recent memory. The wine was a deep ruby color with a slightly musty bouquet with floral high notes but seemed thin and light. The addition of the chocolate - with a mild sweetness, nutty notes with a hint of coffee/mocha - seemed to "open up" the wine. The earthiness of the chocolate complemented the bouquet of the wine. Oporto Ruby Taylor with Araguani 72% dark. Port is the oldest wine appellation in the world, created in 1729. Ruby ports (typically the youngest of the ports) were developed as light, fruity aperitif wines to be drunk before dinner. This ruby had notes of raisins, pepper, and spice that complemented the Araguani with its licorice and raisin notes with aromas of warm bread and honey.The tasting was tag-teamed by Messrs. Bau and Masmondet. Frederic would describe, in his imperfect English, the chocolate and Olivier would describe the wine and his logic in making each particular wine choice. Both acknowledged the difficulty of doing this, repeating that each of us was free to agree or disagree with each choice. The consensus at our table was the the Ruby Port/Araguani pairing was the most successful, with the long finish of each among its most salient and appealing characteristics.
Posted in: default
| 0 comments
Colin Gasko has released his next three origin chocolates Jamaica, Hispaniola, and Trinidad. Like his first two releases, these chocolates are all 70%.My earlier post about Rogue Chocolatier has all the background info and includes reviews of the first two bars, Ocumare and Sambirano. Trinidad and Hispaniola chocolates were purchased at Kitchen Window, and the Jamaica was purchased at Surdyk's. All are currently available on the Rogue website . Word from Colin is that Ocumare stocks are depleted, and everything else is about 3/4 of the way there, and he says there are only about 50 Sambirano left. He says that after it's all gone he may focus mainly on making Hispaniola for awhile. As my review below would indicate, these three are as much a success as the first two, with the Jamaica perhaps being Colin's best work to date. So everyone is encouraged to get all of these chocolates while they still can! Here are a couple of media updates, if you want to have a virtual visit to Colin's factory. A video from local TV, and an NPR radio segment.
Posted in: default
| 0 comments
Clay Gordon is leading a small group of us throughout Europe upon a 5-star quest for the best chocolate in Switzerland, France & Belgium in July.CALLING ALL CHOCOLATE LOVERS to join us inside the salons, factories and kitchens of Felchlin, Bonnat, Pralus and Bernachon. We will be personally introduced to world-class master chocolatiers and sample a good deal of chocolate throughout this spectacular and once-in-a-lifetime journey!Enjoy sumptuous multi-course dinners on Lake Lucerne and the Seine River, wine receptions, a guided tour through the Chocolate Museum in Brugges - all at an incredible savings at group rates (save $500/night at the Four Seasons George V in Paris - double occupancy - chocolate spa treatment included!).CLTC's deadline is 3/25/08 - to lock in at these prices (Euro has gone up significantly since we locked in our group rates).Reservations are coming in so visit: www.ChocolateLoversTravelClub.com for more details and reserve your space today!
Posted in: default
| 0 comments
"Since its foundation, the United Nations system has been collecting statistical information from member states on a variety of topics. The information thus collected constitutes a considerable information asset of the organization. However, these statistical data are often stored in proprietary databases, each with unique dissemination and access policies. As a result, users are often unaware of the full array of statistical information that the UN system has in its data libraries. The current arrangement also means that users are required to move from one database to another to access different types of information. UNdata addresses this problem by pooling major UN databases and those of several other international organizations into one single Internet environment. The innovative design allows a user to access a large number of UN databases either by browsing the data series or through a keyword search." - from a press announcement Searching through UNdata is a great way to waste a lot of time looking for what my father calls, "very important information not worth knowing." It's really quite a silly name when you think about it un-data. Not data? What's not-data?A search on cacao results in no results, while a search for cocoa returns 11. Among the results is a table that displays the quantity and value of the trade of "Cocoa and cocoa preparations." This reveals that the US, in 2006 (I suppose the last year for which figures are available), imported about 473,650 metric tons of "Cocoa beans, whole or broken, raw or roasted" with a total value (in 2006 US$) of about $780 million. In 2006, the US also imported about 33,800 metric tons of cocoa liquor, about 96,450 metric tons of cocoa butter, and about 104,760 metric tons of unsweetened cocoa powder.I have no idea what this really means except that it's a very large number: about 708,660,000 kilograms, more than 2kg or about 5 pounds per man woman and child. Keep in mind that this figure does not include what the US imported in the way of finished chocolate products.I also have no idea what I am going to do with this information. However, I do know that I possess an instinctive ability to remember things in inverse proportion to their importance, so I know that in 5 years I am going to be able to recite at least the "5 pounds" figure while I will have trouble remembering what time to pick up my daughter from piano practice after school that day.
Posted in: default
| 0 comments
Local Press Coverage of the 6th Annual Death by Chocolate Festival at Copia
By Clay Gordon, 2008-02-27
Local press coverage of the 6th Annual Death by Chocolate Festival at Copia can be found here .Copia bills itself as the American Center for Wine, Food, and the Arts and on February 23rd they should have added chocolate into that title somewhere - at least for the day. California and Ziad Kurjie of the US operations of Patchi Chocolates (who are headquartered in Lebanon).I had the pleasure and the privilege to deliver the keynote tasting session as well as moderate the keynote panel on sustainability.Several Chocolate Life members were there including Tracey Downey of Downey Chocolates in Laguna Niguel,The most interesting chocolates I tasted all weekend were:Downey Chocolates' Caramel with fig and walnuts (most decadent);Michael Mischer's Root Beer barrel (most likely to transport you to childhood); andJade Chocolates' dark bar with sesame, chili, and lapsang souchong tea (most sophisticated).Up and coming chocolatiers include Raffine and Ginger Elizabeth and chocolate makers Tcho and Askinosie.Copia is a great venue and if you ever find yourself in the Napa Valley taking in the wine you should plan to visit. And, just across the parking lot is the new Oxbow Market, modeled on the Ferry Plaza market in San Francisco. Check out the wine and cheese merchant as well as the Fatted Calf (great butcher and charcuterie). My only beef (pun intended) is that there's no soul to the Market. Everything seems artfully arranged and just so-so. Maybe that will change as it ages, I certainly hope so.I've already posted a couple of photos from my trip (including a stop in Central Point, OR) and there are more to come.
Posted in: default
| 3 comments
I am a friend of Clay's. He helped me get my start in the chocolate industry. A lot has happened since he gave me my first advice 5 years ago! Everything from Food Network to Newsweek, opening and closing my first chocolate shop and now writing a book that will be released nationwide in September of 2008. Life is exciting and delicious!I have a lot of successes and some failures that will be great food for thought for some of you. Feel free to post questions on my blog and I will answer as I can.Chocolate Love,Bethany
Posted in: default
| 2 comments
The Academy of Chocolates has announces the winners of the Chocolate Awards for 2008 . I think many of you will be pleased with the results.I, for one, feel tickled that I'm familiar with most of the names and bars, but also that I've been lucky enough to taste some of them too. If nothing else, this list will work as a good starting point for my next chocolate order.
Posted in: default
| 2 comments
