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        <title><![CDATA[@Clay - Blogs]]></title>
        <description><![CDATA[I am the creator (early 2008) and moderator (ongoing) of TheChocolateLife.com and TheChocolateLife Forums (this site), which has/had over 12,000 members in over 160 countries on six continents.
I am a graduate of the Rhode Island School of Design (BFA Photography, 1983). Upon graduation, I immediately embraced the world of high technology – computer graphics, interactive multimedia, high definition television production, and the Internet. It was in 1994 that I "found chocolate" and in May, 2001 I started publishing the seminal blog chocophile.com. Over the past dozen-plus years I have become an internationally–recognized independent authority on subjects in cocoa and chocolate. My award-winning book, Discover Chocolate, was published in 2007.]]></description>
        <link>https://forums.thechocolatelife.com/clay</link>
        <lastBuildDate>Wed, 06 May 2026 16:45:36 -0600</lastBuildDate>
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                <title><![CDATA[Chocoa 2017 Prologue - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/741/chocoa-2017-prologue</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/741</guid>
                <description><![CDATA[<br><br>
<br>
I am getting ready to head to the airport tomorrow afternoon to travel to Amsterdam for Cocoa 2017.<br>
I am going to be moderating both days of the Chocolate Makers Forum, so part of my preparation is thinking about the program and what my I want to achieve. Last week I had a conversation about the Chocolate Makers Forum program with Caroline Lubbers, one of Chocoa’s main organizers. Some of that discussion was about the wording of the program description and some of it was what the goals of a session might be. We also talked about the speaker list and how the Forum would be moderated.<br>
It took some persuasion (not a whole lot, really, but some) to convince the organizers to let me moderate the entire program.<br>
I don’t know how other people approach their duties as a moderator, but I definitely believe that my roles as a moderator are more than just introducing the speakers and making sure that things move along and stay on time.<br>
My reasons for wanting to moderate the entire program include providing continuity and connection. By being an active participant in each session I can, by interjecting observations and questions, provide a through-line for the entire program. This is especially valuable, at least in my experience, when attendees miss a session for one reason or another, because I can help bridge gaps.<br>
In past program where I have not been the moderator I routinely ask to go last. When that is allowed, almost I never prepare remarks in advance, or if I do, I only fill up half the time. What I do is listen to what has been said and then seek to summarize what I think are the key points as brought up by the other speakers.<br>
As the moderator of the Chocolate Makers’ Forum at Cocoa next week on thing I want to do is get people to think about diversity in a slightly different way by suggesting that all kinds of monocultures, not just agricultural monocultures, are bad ideas.<br>
Examples of possible monocultures in chocolate include monocultures of ideas, production pathways, and even types of chocolate. <br>
One of the strengths of Chocoa is that it encourages diversity of ideas and does so, in part, by involving actors from every facet of cocoa and chocolate, from farmers to small makers to industrial giants, from banks to brokers to scientists and researchers and sustainability experts to logistics companies and the companies that provide equipment to makers of all sizes. And it does so in the atmosphere of openness and collaboration that has been one of the hallmarks of the extended cocoa and chocolate family (sometimes I find it difficult to use ‘chocolate industry’ in this context, because it’s so much more).<br>
I am looking forward to Chocoa next week and seeing many of you there.<br>
:: Clay<br>
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                <pubDate>Mon, 20 Feb 2017 09:40:04 -0700</pubDate>
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                <title><![CDATA[Buying Chocolate to gift for Valentine’s Day - or any other - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/739/buying-chocolate-to-gift-for-valentines-day-or-any-other</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/739</guid>
                <description><![CDATA[Valentine’s Day is one of the most popular occasions for gifting chocolate. And, yet, many people pay surprising little attention to what they buy. If it’s in a red, heart-shaped box, and it costs more than $20 it has to be good, right?<br><br>Maybe not? Where did you get that box and how much thought did you put into purchasing it? Was it a last minute purchase from a drug store on your way to dinner – because it slipped your mind? If so, it’s not likely to deliver the message or impact you want.<br><br>Chocolate is known for its ability to forge strong emotional connections and memories and the best way to gift chocolate, for Valentine’s Day or any other day, is to recognize that and work with it. A nice two-piece box that you thought about can say a lot more than the boxed assortment you picked up in a chain store - even if it’s a chocolate chain store.<br><br>Buying chocolate for someone you know<br><br>The key point to remember is that the gift is about them, it’s not about you. Never buy something you know the recipient does not like.<br><br>Buying a boxed assortment says that you punted on thinking; the choice was more about convenience or quantity or price, not quality. When you walk into the store, go to the case (no case? you are not in the right store), and tell the person behind the counter that you’re buying chocolate for a gift - and that the recipient really likes the following flavors. Then ask what they have that matches what you know the recipient likes. If there are five that might work and the choice is either a four-piece box or a nine-piece box, go for four.<br><br>Take your time deciding which four and remember the reasons why you chose the ones you did. Then, when you present the box, tell the story about buying it … being presented with so many options and having to make choices and then connecting your reasons for purchasing with something you know, like, or admire about the person … or connect it to a shared experience.<br><br>Or maybe the person you’re gifting to is really adventurous when it comes to eating. A selection that is composed of unusual flavors (which you might not like) could be a big hit as it would acknowledge their desire to explore new flavor combinations.<br><br>What you’re doing by selecting a gift this way is showing that you thought about the process and the person who the gift is for - while also revealing what it is about the recipient that either attracts you or that you admire, and you’re looking to establish, or reinforce, a strong emotional connection.<br><br>That four-piece box selected with care will get you many more props than a larger boxed assortment – even from the same store — unless, of course, you know that the recipient is a fan of a particular brand of boxed assortment chocolates from childhood. Then by all means gift one of those. What’s important is that the gift reflects your understanding of what the recipient likes and values.<br><br>Buying chocolate for someone you don’t know<br><br>This advice is mostly for selecting chocolate for someone you’d like to get to know better, and it’s basically the inverse of the advice for buying for someone else.<br><br>Approach the case and ask the person behind the counter if they have flavors that are what you like, or that you have a special connection with – maybe something from childhood. Select those and be prepared to tell stories about what the pieces mean to you: why you selected them. By sharing the stories behind the chocolate you tell the recipient a lot about yourself. Hopefully in a way that is totally endearing. This is what you want.<br><br>For example, growing up in Southern California, we would gift my mother a box of See’s Victoria English Toffee – a childhood favorite of hers from growing up in LA in the 1920s and 1930s – on Christmas Eve. If I were gifting chocolate to someone I wanted to get to know better I would definitely include a piece of toffee covered in dark chocolate and sprinkled with roasted almond pieces and tell a story about the ceremony around gifting the box, my mother unwrapping it, and then sharing the box around so everyone got a piece.<br><br>Still don’t know what to gift?<br><br>If the gift is for someone you are romantically involved with (or want to declare those intentions) - you simply cannot go wrong by selecting nicely decorated heart-shaped pieces with a filling flavored with passionfruit. Two - one for each of you. And you’ll find that a nice rosé or Prosecco is a tasty pairing.<br><br>A great technique when you’re gifting for a boss or other colleague is to go into the store and ask the person behind the case what the most popular items are - what sells best is also often the freshest. You can ask them their favorites, as well, and I sometimes ask to be pointed out a selection that they think represents the best work they do. Pick an unusual flavor - something you might never buy on your own but that is really popular. You could even buy one for yourself (packed separately) and then suggest you both eat the piece at the same time and figure out whether you like it or not.<br><br>And in closing ...<br><br>Whatever you do, make it fun. If it involves chocolate and you are not having fun, you’re doing it wrong.]]></description>
                <pubDate>Wed, 08 Feb 2017 08:04:18 -0700</pubDate>
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                <title><![CDATA[Nature vs Nurture in Cocoa - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/734/nature-vs-nurture-in-cocoa</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/734</guid>
                <description><![CDATA[There is a lot of discussion and interest on this point: what are the contributions of genetics, terroir, and post-harvest processing when it comes to the flavor of cocoa (and how chocolate gets its taste).<br><br>Let’s conduct a thought experiment to examine the complexity of looking for answers.<br><br>Imagine that you have the ability to plant grafted seedlings from the same mother tree on 1Ha of land in two very different locations - different altitudes, different soils, different rain and wind patterns, different slopes so even the pattern of the sun is different. These differences related to place are what we think of as terroir.<br><br>We would imagine - and would expect based on our experience with other crops - that the fresh cocoa beans, and maybe event the fresh pulp, would taste different. The genetics of the tree are modified by the terroir.<br><br>However, we don’t eat fresh cocoa beans as a general rule. They are fermented. In order to test the relative contributions of genetics, terroir, and post-harvest processing we need to control for all of the variables.<br><br>Going back to the above scenario with exactly the same genetics planted in two different places.<br><br>If the post-harvest practices between the two places are different - the resulting beans will taste different. And even if the post-harvest practices are substantially the same, differences in the presence and relative dominance of yeast and bacteria strains play a part in flavor development. What’s the more important contributing factor here? Genetics? Terroir (and this includes microbiology, not just factors we can see and taste and experience physically)? Fermentation? Drying?<br><br>To find out, it is necessary to be able to control fermentation and drying precisely enough to be able to understand their influences. And this means applying science, rigorously.<br><br>Based on my experience working with Ingemann in Nicaragua and with Zoi Paplexandratou on my project down in Mexico, it is possible to take the same genetics and terroir and generate very different flavors consistently. You can see this in the Friis-Holm double turn and triple-turn Chunos. The same variety and the same overall length of fermentation, the primary difference is that one pile gets turned twice and another gets turned three times. Ingemann has expanded on this concept and now markets Chunos (i.e., the same genetics) with six different flavor profiles. The differences are created by differences in fermentation protocols, which are in turn driven by an understanding of the microbiology and chemistry underlying what’s going on. And, our understanding of fermentation is much better developed than drying.<br><br>And this is before we event start talking about other confounding factors, one of which is the presence of other varieties of cacao within pollination range - now known to be 3km. If the varieties close to one of the two areas are different from the varieties in the other, then there is the possibility that differences in pollination could be a part of the difference in flavor. Is that genetics? Terroir? What? Another confounding factor is the introduction of tailored cultures. (BTW, everything that Ingemann is doing in production is done with naturally-present yeasts and bacteria not the introduction of cultures.)<br><br>In some places, “pre-fermentation” techniques are implemented. One such technique is resting pods between harvesting and opening. In other places, “pre-drying” techniques are implemented. One such technique is to put the beans in sacks after fermentation is complete and letting them sit in the sacks overnight. IMO this is another fermentation step, not a drying step because there is little to no moisture loss in the beans and temperatures in the center of the bag may still be elevated.<br><br>In my mind, it’s impossible to say reliably that beans of the same genetics grown in different places will have the same basic flavor profile ... unless the basic microbiology and post-harvest protocols are substantially the same. The same genetics, planted in different places, subject to different post-harvest processes should have recognizable differences in flavors (that will result in chocolate with different flavors even when processed substantially the same way).<br><br>I am working on a project proposal for #CacaoMEX in Central America right now (ahoritita!) and one sub-project is to run an in-situ test with the same variety (grafted monoculture) in different locations to increase our understanding of the nature/nurture question as it applies to cocoa.]]></description>
                <pubDate>Sat, 14 Jan 2017 10:22:08 -0700</pubDate>
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                <title><![CDATA[Project Grijalva - 2016 Report - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/732/project-grijalva-2016-report</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/732</guid>
                <description><![CDATA[<br><br>
Back in April, I wrote a blog post about a project in Mexico I started working on: Cacao Grijalva. I won't go into much background here - that's covered in the post and I encourage you to read that before continuing.<br>
I returned from Villahermosa a couple of days ago and I this is an update of the work we did in 2016.<br>
The work of the project involved:<br>
<br><br>
Contributing to the formal Denominacion de Origen for Cacao Grijalva.<br>
Working with dozens of producers, from small farmers through beneficiadores to the UNPC, the cocoa producers union representing 10 co-ops and over half the small farmers in Tabasco.<br>
Working with research and educational institutes, from the national agricultural research station (INIFAP) to the National University in Tabasco (UJAT) and local technical institutes in Sierra, Villahermosa, and Comalcalco.<br>
Coordinating with federal, state, and local government agencies.<br>
Searching for endemic cacao varieties and cacao varieties in production.<br>
Selecting candidates to develop improved fermentation protocols.<br>
Developing those protocols, and document and disseminate them.<br>
Organizing a contest for the best cacao in Tabasco.<br>
Promoting our work in Tabasco within Tabasco.<br>
Promoting our work internationally to grow awareness of, and interest in buying and using, cocoa from Grijalva.<br>
<br>
CacaoMEX<br>
The first thing I had to do, in the process of writing the initial proposal, was to assemble a team to do the work. In fact, this was the first step, as I needed their assistance to produce a budget and schedule. To keep the budget within a reasonable range, the team I gathered was small (a total of five, including me):<br>
<br><br>
<br>
Zoi Papalexandratou (Brussels, Belgium). I first met Zoi while working with Ingemann in Nicaragua. Besides earning one of the few PhDs in cacao fermentation in the world, Zoi probably has more experience in "technified" fermentation in production in the world, outside - maybe - of multinationals. Zoi is in charge of all the scientific and technical aspects of the project.<br>
<br>
Elisa Montiel (Puebla, Mexico). Elisa sources cocoa and vanilla for Maison Bonnat in over 50 countries around the world. That experience, coupled with her knowledge of Mexican cocoa through her work in Chiapas, and being a native, provides the team with a unique perspective on local and international markets and quality. Elisa is in charge of locating and documenting endemic cocoas and is the project's liaison with chocolate makers internationally.<br>
<br>
Alejandro Campos (Comalcalco, Mexico). Alejandro and his wife Ana Parizot own Hacienda La Luz, a working cacao farm and chocolate tourism destination in Comalcalco as well as Wolter Chocolates, a working chocolate factory on the Hacienda since 1958. Alejandro and Ana have been active in local, state, and federal governments for decades and originally proposed the Festival del Chocolate. Alejandro, who is also the president of the Consejo Regulador del Cacao Grijalva (the group in charge of figuring out how to implement the Denominacion de Origen and with enforcing its use)  is the project's liaison with the farmers, producers, and government agencies (and chefs - we eat very well).<br>
<br>
Oscar Romero (Puebla, Mexico). Oscar owns Pixtlan, an award-winning branding and promotions agency in Puebla. His team has created the logo for CacaoMEX, produced several videos for the project, taken thousands of photos, and developed the CacaoMEX web site and other aspects of the project's Internet presence.<br>
<br>
Clay Gordon (New York, USA). I provide overall project management and guidance for the project. I develop the project proposals and budgets as well as produce and present progress reports to the government agencies funding the project - SEDAFOP (the Ministry of Agriculture) and SDET (the Ministry of Development, Economics, and Tourism) - and work on marketing and promotions.<br>
<br>
The above team has strong and overlapping professional and personal networks that can be called upon to provide services and give advice as needed.<br>
The need for a CacaoMEX brand arose out of the desire to provide a symbol that would provide farmers, producers, buyers, and consumers with additional trust in the cocoa being produced and exported by the project. This additional layer of trust is especially valuable while the rules for implementing the Denominacion are being developed, a process that is estimated will take two years, if not longer.<br>
Denominacion de Origen Cacao Grijalva<br>
Mexico has over a dozen denominacions, but only two that are active and successful: mezcal and tequila.<br>
There are very few denominations for cocoa in the world - arguably two: Chuao and Arriba. Both of these suffer from two very real problems from a commercialization perspective: 1) the definitions are not adequate; and 2) they are not well enforced. Thus, the meaning (and value) of the terms are diluted. The reason that only 2 of the 14 denominations in Mexico are successful is that in the other 12 have poorly-defined implementation rules, making it extremely difficult for producers to register their products.<br>
Mindful of past failures, IMPI and the Consejo Regulador del Cacao Grijalva are working hard to ensure that this does not happen to Cacao Grijalva. Not surprisingly, there are a lot of politics involved.<br>
First off is the fact that cacao is grown in only four of the thirty-one states (plus a federal district) in Mexico. While important culturally, Mexico is a net importer of cocoa (producing only about one-third of its needs), making it less important to the country overall than other products.<br>
Next is the name of the denomination itself: Grijalva. The Rio Grijalva originates in Chiapas and flows through Tabasco, joining the Rio Usumacinta before adding its water to the Caribbean. Put bluntly, the governments and people of Tabascao and Chiapas are not on the friendliest terms. Our project, and the push to create the DO itself, are overseen by the government of Tabasco. Chiapas has not (yet) agreed to support the work financially or politically.<br>
Now that the NOMs (the political framework) have been announced it is up to the Consejo to figure out how to implement them. But there is one twist - cacaos can only be included in the denomination if they are in federal register of approved varieties. This makes a lot of sense, and it is the technical/legal underpinning for ensuring that Tequila can only be made with Weber Blue agave. The Mezcal denomination allows for the use of many other varieties of agave, but each and every one must be in the approved register. This will also be the case for the DO for cocoa. Only approved varieties will be able to use the Grijalva DO. Problem is, at the moment there is only one! INIFAP is working to register another 15-20 in 2017 and the CacaoMEX team will be recommending other varieties we find in production for adding to the registry in 2018.<br>
We also supplied technical input to IMPI with respect to grading standards and possible naming structures. Recognizing the economic importance of cacao lavado (the unfermented, washed cocoa that forms the bulk of what is produced in Tabasco) our recommendations to IMPI included lavado as one of the classifications within the DO. As a part of the naming structure, we also recommended that the technified fermentation protocols we are developing be incorporated as a further sign of quality, on top of the grading standards themselves.<br>
There is a huge amount of work to be done over the course of the next couple if years, and I am excited about the thought of contributing to the process for what will probably the first meaningful, enforceable, DO in cocoa.<br>
Concurso Premios Grijalva<br>
Holding a contest for the best cacao in Tabasco was a key conceptual part of the project from the very beginning. It provided a reason and a framework for all of the other work of the project: improving - and recognizing - quality cocoa and producers (farmers and beneficiadores).<br>
We used the guidelines created for the Cocoa of Excellence Awards as the basis for the project and established several web presences (including one here on TheChocolateLife) to promote the contest as well as mentioning to every farmer, beneficiado, and anyone and everyone else we visited on our visits down there. Unfortunately, the late start to the project meant that the cocoa we collected was not from the main harvest, and this undoubtedly affected the quality of the cocoa.<br>
Nonetheless, we collected a dozen samples in September to be judged (the minimum number we hoped to collect). The contributors were mostly beneficiadores, which was to be expected because of their greater resources. Nonetheless we had five samples from three smaller producers, which included two samples from an independent farmer. Four of the entries were from producers with whom we have been working on preliminary fermentation protocols.<br>
Bean samples were sent to Seguine Cacao Services (Ed Seguine, the same lab that produces samples for the Heirloom Cacao Preservation Fund and the Cocoa of Excellence) for processing into liquor and chocolate for judging.<br>
The judging itself was held on the last day of Festival, mostly because some of the judges were coming from the US and did not even arrive in Villahermosa until Saturday. If there is one aspect of the contest I would change is the timing of the judging. We were literally compiling the results an hour before the winners were to be announced, at the closing ceremony for the Festival.<br>
We were lucky to have a great panel of judges for the initial Concurso:<br>
<br><br>
<br>
Maria Salvadora Jiménez from Daarnhouwer – a specialty brokerage firm located in Holland.<br>
<br>
Sophie Vandebecken of Caméleon – an award-winning confectioner in Mexico.<br>
<br>
Gaby Ruiz of Gourmet MX – widely considered to be one of the top chefs in one of the top restaurants in Villahermosa (and all of Mexico).<br>
<br>
Christopher Curtin of Éclat Chocolate - perhaps most notorious for working with chefs Eric Ripert and Anthony Bourdain on the Good and Evil bar and with over a dozen years' experience classical training in Europe.<br>
<br>
Stéphane Bonnat – who should need no introduction in this forum.<br>
Zoi Papalexandratou<br>
Elisa Montiel<br>
<br>
Alejandro and I oversaw the logistics of the judging process, so we did not judge.<br>
In the end, the jury selected three winners, the first two from beneficiadores – Industrias Serranas and Le Crema de Cacao. Third place was awarded to Hacienda Jésus Maria (Vicente Gutiérrez Cacep) and well–known farmer and chocolate maker. Fourth place (and out of the awards) was awarded to the small independent producer.<br>
The Concurso was a success at most levels, though there were some glass-half-full responses from people who wanted to know why more small farmers were not represented. We certainly worked hard to get small farmers to enter, but many were not interested in a first-year contest. We hope to attract more in 2017.<br>
The Concurso is having its desired effect: the overall winner (Industrias Serranas) realized that even though they won this year, that did not mean anything for next year. Alberto Andrade, the owner, plans to show the certificate to all the farmers from whom he buys to let them know that winning this Concurso is just a beginning and that they must work to continuously improve quality if they are going to place in future Concursos. This is the attitude and spirit the award is meant to engender.<br>
The prize for winning the Concurso this year is to shepherd the winners to the Mexican national organizing committee for the Cocoa of Excellence Awards for 2017.<br>
Marketing, Promotion, Education, and Chocolate Tourism<br>
One lesson I learned from my visits to Peru for the Salon del Cacao y Chocolate in 2013–2015 is that there is little use in growing the quantity and quality of cocoa in production if there is no work being done to find buyers for that cocoa at the same time. That is part of the thinking behind bringing international guests from the US and Europe (Maria, Christopher, and Stéphane). A major project goal is to increase international awareness and interest in the cocoa the project is working on - as well as the pride Tabasqueños feel about their cocoa and how international markets see them.<br>
CacaoMEX shared a stand at The Big Chocolate Show in New Work with Wolter Chocolates, made two presentations about the project at the Origin Chocolate event in Amsterdam, and was on the conference program at the Salon du Chocolat in Paris. That conference program was led by CacaoMEX team member Elisa Welti, and featured Stéphane Bonnat, who produced chocolate bars from a bag of beans supplied by one of the producers who submitted an entry into the Concurs (but did not win).<br>
The conference at the Salon in Paris was standing room only and attendees got to the taste the first bar of chocolate produced from beans from project cocoa. This chocolate was met with overwhelming interest and the team has fielded requests from many top chocolate makers in France and elsewhere in Europe and the US for beans when they become available. CacaoMEX will be working with small producers and beneficiados to supply this cocoa in the upcoming harvest, using fermentation protocols developed by the team.<br>
During Festival, the CacaoMEX team helped organize a series of talks on cacao fino and the project. These talks could be attended by anyone attending the Festival, not just farmers and cocoa professionals. Topics ranged from fermentation to the place and importance of biodiversity in cacao agriculture to international markets, to a free-ranging talk by Mr Bonnat. Making the work output of the project available is an important part of the project and we will be publishing PDF versions of the presentations as well as videos over the course of the upcoming weeks and months.<br>
Finally, we organized a full-day excursion for our international invited guests to visit the INIFAP research station in Huimangillo, Tabasco, cacao farmers, and to have a lunch with local staple foods. Joining us was Pepe Nieves, ex-minister of Tourism for Tabasco and a current cacao farmer. Of course, we ran long at INIFAP so we did not get to visit all the cacao farmers we wanted to, but the director of cacao research at INIFAP conducted a tasting of some of the varieties they are working on getting into production.<br>
Two of the varieties, known only as 14 and 33 at the moment, hold a great deal of promise as they are examples of the holy trinity of cacao:<br>
<br><br>
They are highly productive varieties.<br>
They are highly disease resistant varieties - particularly monilia which has cut production in Tabasco by 50% over the past decade, and mancha negra (black pod).<br>
The show great promise as cacao fino varieties according to Mr Bonnat, who participated in the tasting.<br>
<br>
INIFAP is looking at putting both of those varieties into production into 2017 (and making sure they are in the federal register for the purposes of the Denominacion de Origen), and CacaoMEX will be working with INIFAP to create a program to propagate twigs for grafting in two different nurseries in Tabasco. A portion of the proceeds from the sale of these twigs will be given to INIFAP to help fund ongoing research.<br>
Lunch on Monday was held on the veranda of Hacienda la Luz, and featured fresh corn tortillas, cochinita pibil, potato puree with chorizo, seasoned arroz (rice), mole poblano w/ shredded chicken, rajas (peppers) con crema, and garnishes. To drink were pozol (finely ground corn meal with cocoa powder in water, unsweetened), horchata, and jamaica (hibiscus tea). Typically, an unsweetened pozol is consumed with candied fruits, which in this case included candied royal lemon and black papaya. Though we also had meals in two of the top restaurants in Villahermosa, this meal of comida tipica y criolla on the veranda of an old hacienda, was, hands down, the standout meal of the entire trip.<br>
On Tuesday, we were lucky enough to persuade Pepe to host a tour of Parque Museo La Venta, the most important Olmec museum in the region, for our guests, followed up by a tour through the local market for lunch. The CacaoMEX team spent the time meeting in a conference room at the hotel, going over business prior to having a final meeting with the Minister of Development, Economics, and Tourism to close the books on 2016 and start the planning for 2017 before Zoi, Elisa, and I - departed.<br>
In Conclusion<br>
We accomplished a lot, but as in many projects, what we did manage to achieve only revealed how much more work there is to do in the years ahead. In 2017 the CacaoMEX team will:<br>
<br><br>
Continue to work developing fermentation protocols.<br>
Conduct another Concurso.<br>
Engage with more farmers to process cocoa that can be sold to the chocolate makers who have expressed interest.<br>
Work to support the Denominacion.<br>
Work with INIFAP to get at least two new interesting new cacaos into production (you will be able to support those efforts through a crowdfunding campaign we are contemplating).<br>
Work to expand the mini-forum at Festival into a much larger regional technical/academic meeting.<br>
Continue to promote the work at international festivals.<br>
Engage with international professionals to get them to come down to Tabasco during Festival (which, unfortunately for people from the US, happens over the course of the Thanksgiving weekend – which is why we're looking at working with the Tourism ministry to create special family-oriented tourism packages; I had a great Thanksgiving celebration on this trip).<br>
<br>
And ... start to expand our work outside of Mexico. Already we have been approached to take the framework we developed for Tabasco and adapt it to work in three different countries in Central and South America.<br>
<br>
And finally ...<br>
Between now and Christmas I will be creating a series of photo albums with images from all of our trips. I will link to them in the comments section of this post. If you have any questions about the project please do not hesitate to ask them in the comments section and I will be happy to reply.<br>
:: Clay<br>
]]></description>
                <pubDate>Sun, 04 Dec 2016 12:25:13 -0700</pubDate>
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                <title><![CDATA[Frontiers of Science in Cacao Symposium - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/719/frontiers-of-science-in-cacao-symposium</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/719</guid>
                <description><![CDATA[<br><br>
The 30th anniversary of the cacao lab at Penn State’s College of Agriculture was honored during last week’s Frontiers in Science and Technology for Cacao Quality, Productivity and Sustainability symposium.<br>
The sold-out program attracted over 150 attendees from around the world, and consisted of nine sessions and 45+ presentations over five days, not including poster presentations, break-out sessions, breaks, and meals over four days. Presentation topics ranged from Effects of Microclimatic Variables on the Symptoms Onset of Moniliophthora Roreri, Causal Agent of Moniliophthora Pod Rot in Cacao through Genomic Approaches for Understanding and Exploiting Natural Variation in Genetic Resistance to Climate Variation to Cocoa Diversity and Quality in Southern Mexico.<br>
I have to admit that much of the science presented challenged my understanding at many levels. First, I am not fully versed in the vocabulary of genomics and comprehending many of the genome graphics takes a lot of concentration. While my understanding is clearer today, it’s a lot like learning any new language, and it takes regular contact and use to become fluent.<br>
There was a special presentation on Monday evening for those who arrived early. Professor Mathew Restall and Associate Professor Amara Solari (Penn State’s experts in Maya history and art) showed the film Chocolate: Pathway to the Gods and after provided insight from a Mayanist perspective into how the film compressed history and conflated Aztec and Maya cultures, blurring important distinctions between the two, and what that means to our understanding of the uses of cacao in the two cultures. For me, this combination of history and culture, provided a foundation for thinking about the science that was going to be presented over the course of the next three days.<br>
Things got off to a great start late Tuesday morning with a tour of the Cacao Molecular Biology lab run by Drs Mark Guiltinan and Siela Maximova. Presentations of some of the current work going on was given by students in the lab. This was followed by a visit to the greenhouses where cacao trees are grown for research purposes. This was followed by a session on the history of the lab and a presentation by the founder of the lab.<br>
Things started early on Wednesday morning with the start of the main sessions and presentations. It’s impossible to go into detail about any of them but highlights for me connected the science to culture, history, and archaeology.<br>
Juan Carlos Motamayor spent a lot of time during his talk (Leveraging the Cacao Genome to Identify Candidate Genes Regulating Key Traits) discussing compatibility, or the ability, or lack thereof, of a tree to fertilize itself.<br>
I had not thought about this before, but it turns out that self-compatibility is a trait that could have influenced which varieties of cacao were traded from their home on the eastern slopes of the Andes over the mountains to coastal areas before heading northward to Mesoamerica. It makes a lot of sense to transport material that can fertilize itself. Thus the South American ancestors to criollos were likely the ones selected to make the journey while auto-incompatible varieties would not have been transported.<br>
This idea was echoed in the next session by Hugo Francisco Chavez Ayala, of the Sierra Technical Institute in Teapa, Tabasco, MX. Hugo (who coincidentally is actively involved in the Grijalva project I am working on in Tabasco), pointed out, based on his research, that cacao in Mesoamerica was most likely traded up the Pacific coast rather then across the Caribbean coast from the mouths of the Orinoco and Amazon Rivers because of the comparative difficulty of logistics due to geography.<br>
One of the factors that could have driven the trade was the stimulant chemicals present in the cacao; there are no plants with stimulants such as caffeine and theobromine native to Mesoamerica. Hugo pointed out a likely vector for the spread of monilia in Tabasco (which only started making its presence felt a decade ago) - migrant workers from Guatemala, Honduras, Costa Rica, and elsewhere taking trains to find work in the US. It is possible to trace the spread from along railway lines where workers would have transported the moniliophthora spores on their clothes.<br>
Hugo also showed my favorite single image of the symposium, one where he overlaid important archaeological sites over Motamayor’s 2008 map showing the ten different cacao varieties and their division into the two major structure groups. It brought the point home in a way that Motamayor’s map, on its own, had not.<br>
It was a great pleasure, during the symposium, to meet for the first time people whose names I have known through reading their research papers. Perhaps more profoundly, the symposium brought into clear focus the dedication of professionals around the world committed to understanding cacao and who are working to help ensure that it continues to exist, in abundance, for future generations.<br>
As a writer, I know that it is very important to recognize and acknowledge my sources, and this past week I learned that this community of research scientists is one that I owe a debt that is impossible to calculate. In many respects, everything I do - and have done over the past fifteen-plus years - is dependent, on some level, on the hard work of people I met at the symposium and their colleagues around the world.<br>
I want to extend my thanks and acknowledge their invaluable work. I am humbled to be included as a member of this community and look forward to working on current and future challenges.<br>
]]></description>
                <pubDate>Sun, 05 Jun 2016 15:43:52 -0600</pubDate>
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                <title><![CDATA[Living La Vida Cocoa in Mexico - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/718/living-la-vida-cocoa-in-mexico</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/718</guid>
                <description><![CDATA[<br><br>
Mexico occupies a special place in both the genetic and socio–cultural histories of chocolate. Despite that importance, very little is known about Mexican cacao because very little of it leaves Mexico.<br>
Two states, Tabasco and Chiapas, produce the majority of cocoa in Mexico, with Tabasco producing about 18,000MT (dry) and Chiapas another 4,500MT annually. (There are small amounts in Oaxaca and Veracruz.) Of this roughly 22,5000MT, it is estimated that less than 100MT is exported each year.<br>
The reasons for this are complex, but one large contributing factor is that cocoa processors in Mexico are required to buy up the local harvest before they can import from other countries. What this does is create a situation where the farmers have guaranteed buyers for 100% of their production, irrespective of quality. As a result, the price the farmer can charge for unfermented and washed cocoa in the domestic market fluctuates around US$5.00/kg - a significant premium to the current world market price for fermented cocoa, and three times the farm gate price in most places in West Africa.<br>
Well-fermented cocoa easily commands $7/kg on the domestic Mexican market and specialty cocoas (criollos, some ancient and some new) can fetch prices of up to $11/kg. So it’s easy to see why export volumes are low.<br>
Last November, I had the good fortune to be invited down to Villahermosa in Tabasco, Mexico, to participate in the annual Festival del Chocolate. Despite being relatively young (less than ten years), the festival attracted more than 200,000 visitors over the course of its five day run in 2015.<br>
While there I also visited Rancho La Joya (the source of the infamous ‘carmelo’ cacao), as well as other farms - small and large; a big new post–harvest processing facility; and a small chocolate factory.<br>
What I saw was cacao – even at La Joya – was being fermented and dried under less than optimum conditions. Based on my experience with the Academia de Cacao in Nicaragua, I knew that scientific methods could be applied, and fermentation and drying protocols developed, based on the specific genetics being grown and the microbiology of the fermentation pile – the yeasts and bacteria (lacto- and aceto-) – endemic to the region. <br>
I also learned that the government of Tabasco had invested a lot of money in a public/private partnership to expand production of high–quality varietals. I discovered that the partnership hadn’t put a great deal of thought into how they were going to sell the cocoa they were gearing up to produce. They just assumed white beans == criollo == international buyers at high prices. In part based on one legendary transaction.<br>
This is loosely analogous to what happened over the last decade in Perú, where USAID and NGOs, working with the Perúvian government, had done a good job of growing supply without really thinking about demand: Tabasco was set to increase production of quality varietals without really thinking about how to market that cocoa internationally (or price it). Eventually, this led to major elements of the programming for the Salon del Cacao y Chocolate — bringing down international visitors to get a deep dive in Peruvian culture, meet growers, and, hopefully, buy a lot of cacao. <br>
In addition to the Festival del Chocolate in November, there is another Festival hosted in Tabasco mid-Spring; Feria Tabasco. Dating back to 1786 and held every year since the early 1950s, in recent years the attendance at Feria has surpassed 2,000,000 visitors (with over 1000 vendors and exhibitors) over the course of eleven days.<br>
While in Tabasco last November I conceived a project that combines my experiences in Peru with my work with Ingemann in Nicaragua. Encouraged by my hosts, we presented those ideas to the Ministries of Agriculture and Economics as well as to the head of the public/private partnership. Encouraged by the unofficial response, I collaborated with three partners – two in Mexico and one in Europe – to write a project plan that was submitted to the Tabasco government in early January.<br>
In broad strokes, the idea was to create a competition to search for the best cacao in Tabasco and to use the competition as the platform to gather together a project team that would work with selected farms (the first year between 10 and 20). The team would perform genetic and microbiological analysis and work to develop optimum baseline post–harvest protocols to ensure that the cacao was being fermented and dried respectfully.<br>
The project and competition would be formally announced during Feria (which runs from April 28th through May 8th this year) in order to gain maximum attention from within and outside of Mexico.<br>
The competition would be judged, and prizes awarded, at the 2016 Festival del Chocolate in late–November. As at the Salon on Perú, chocolate professionals and members of the press from all over the world would be invited down to Villahermosa to judge, to celebrate Tabasqueño food and culture, to become steeped in the long and proud tradition of cacao in Tabasco, and to have the opportunity to be among the first buyers of the cacao being produced.<br>
After nearly six months of work and waiting, I am happy to announce that the project is starting, with me as the project lead/coordinator. I am flying down to Villahermosa on April 28th for Feria to meet with the project team, members of various ministries of the Tabasco government, and many of the farms and farmers we want to work with.<br>
For me, personally and professionally, this project represents a watershed period in my life and career in chocolate. It’s a project I conceived and that I get to lead. There is a focus on quality while also building export markets. The project stretches from the farm to the factory to the mouth. I get to work with a group of extremely talented and dedicated people and there is the chance that the project could make valuable contributions to our understanding of the genetics of cacao in Mexico. I am also very excited that the project team will also be working with the Mexican federal government to help identify the technical parameters for a formal protected denomination of origin (PDO) for Mexican cocoa.<br>
it also means that I will be doing a lot of traveling to Mexico over the course of the next six months — at least. I will be posting on TheChocolateLife.com to keep people in the loop, and the project has secured the domain name CacaoFinoMexico.com which will become the hub for promoting the project’s work and progress (there’s nothing there now and won’t be until after I return from this first trip). <br>
I hope that you will follow the project and that you will consider visiting Tabasco in the future – for Feria, for Festival, for the food, and of course, the cacao and chocolate.<br>
[Edited on 4/23 to fix typos and grammar and to improve clarity.]<br>
]]></description>
                <pubDate>Fri, 22 Apr 2016 13:21:51 -0600</pubDate>
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                <title><![CDATA[The Great Forastero vs Criollo Debate - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/669/the-great-forastero-vs-criollo-debate</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/669</guid>
                <description><![CDATA[Originally published Nov 4, 2008 — There is an unquestioned assumption many chocophiles make: because Criollo beans make better (and more expensive) chocolate, doesn't it make the most sense to replace all those "inferior" Forastero and hybrid-Trinitario trees with Criollos? Wouldn't everyone - including the farmers - be better off?<br>
Well, no, actually. And here's why.<br>
Chocolates made with properly fermented and dried (proper fermentation and drying are key to full flavor development) Forastero/Trintario beans taste different from those made with Criollos. Not worse. Just different. To really generalize here, the flavors in chocolate made from Criollos are milder and more delicate, while the flavors in chocolate made with Forastero/Trinitarios are more robust. You may prefer one over the other, but that is a matter of personal taste and not an absolute judgment.<br>
For even the most knowledgeable chocophile, the goal should be to learn to appreciate all the different flavors of chocolate and not to resort to the unthinking snobbery that runs roughshod over the wine world. There is nothing inherently "bad" about the grapes used to make Merlots. They are just grapes. There is nothing inherently "better" about the grapes used to make Pinot Noirs. Nevertheless, a single movie (Sideways) changed the drinking habits of millions worldwide by making it unfashionable, almost overnight, to admit to even liking Merlot let alone drinking it. In the same vein, milk chocolate is not "bad" because it contains milk and dark chocolate does not have to have 70% cocoa content in order to be "good." Yet many people are ashamed to admit they like to eat milk chocolate and won't touch dark chocolate unless it is 70% or more.<br>
One of the great (not just my opinion) dark chocolates in the world produced in the past five years is a 68% bar from Felchlin (their Cru Sauvage) made with beans harvested from Bolivian feral trees (trees that were planted hundreds of years ago that are now "wild") that are genetically Forasteros but that have flavor characteristics associated with Criollos. The chocolate snob, unrepentantly and wrongly fixated on the number 70% and "Criollo" would not deign to stoop so low as to eat a bar with "only" 68% cocoa and made with "only" Forastero beans because it did not meet his or her "standards." In this case, they are arbitrarily cutting themselves off from one of the great chocolate experiences in recent memory. But, as I say to my kids when they turn up their noses at something I really like to eat, "Okay. I guess that means more for me." I don't have any problem with that.<br>
Now that we've dispelled the myth that chocolate made with Criollos is somehow "naturally better" than chocolate made with Forastero/Trinitario beans, the next step is to take a look at what it might mean for a farmer to make the switch.<br>
Perhaps the best example of wrong-o-nomics is the Chuao co-op in Venezuela, a source of very high quality cocoa beans that has for years been hoisted as a poster child to the benefits to farmers of planting Criollos. For close to a decade now, the Amedei company has been paying far above market price for the beans they source from Chuao (reportedly about $9000/tonne as opposed to between $2000-$3000/tonne on the commodities market). The trees planted in Chuao yield on the order of 180kg per hectare (ha; a hectare is 2.54 acres; kg, kilogram - about 2.2 pounds) of dried beans, or about 155 pounds per acre.<br>
In modern industrialized plantations in, for example, Southeast Asia, that grow high-yielding hybrid varieties, yields of up to 3000kg of dried beans per hectare are not unusual. In Western Africa, yields of up to 1500kg/ha are not uncommon as long as the farm is managed "sustainably" (e.g., there are agricultural inputs - synthetic or natural - to replace the nutrients from the soil that leave the farm in the beans).<br>
This disparity in yield gives us the following economic equation:<br>
Chuao: 100ha @ 180kg/ha @ $9/kg = $162,000 gross income/100ha<br>Southeast Asia: 100ha @ 3000kg/ha @$2/kg = $600,000 gross income/100ha<br>Western Africa: 100ha @ 1500kg/ha @ $2/kg = $300,000 gross income/100ha<br>
Thus, even though Amedei pays roughly 3 to 4.5 times the market price, the return to the farmer is as little as twenty-five per cent of what could be made if the farmer planted different varieties (i.e., forastero hybrids) of cacao. You can bet that Vietnam - which grew itself into the third-largest coffee exporter in the world from nowhere in twenty years - will be planting high-yielding strains in its attempt to quickly become one of the largest cocoa producers in the world. It can't get there by planting Criollos.<br>
There is another reason not to go down the path of promoting the planting of Criollos at the expense of planting Forastero/Trinitarios. Criollos are products of hundreds if not thousands of years of breeding and inbreeding. Because of this they represent a comparatively narrow gene pool. In addition to being low-yielding and finicky, Criollos are much more vulnerable to diseases and pests, and as we've seen time and again, planting monocultures on a grand scale increases vulnerability in a number of different area. Therefore, betting on the future of chocolate by reducing the genetic diversity of cacao is a very, very bad idea.<br>
One of the things that people cannot truly appreciate until they walk into a cacao farm is the incredible variety of shapes and colors of the pods; bright yellows, greens, oranges to shame anything grown in Florida, reds that would make a fire engine envious, and scarlets worthy of royal attire. The cacao tree provides the genetic template, so all of the pods on the tree are the same basic variety as the tree even though the pods may look very different. However if a flower is fertilized several times with pollen from different sources (and this is a very common occurrence), multiple hybrids will co-exist within the same pod, sort of like fraternal twins or triplets in utero. When the seeds from these pods are scattered by small animals or birds and grow to maturity, new hybrids appear. This process occurs naturally and it this genetic diversity that needs to be preserved and nurtured and that will lead to varieties of cacao that are resistant to the most damaging of diseases - and - that taste good, too.<br>
The key to improving the lives of farmers is not to get them to replace what they are currently growing with low(er)-yielding varieties that require more care and are more susceptible to disease - because the loss in yield doesn't come even close to matching the increase in price. Instead, the key to improving the lives of farmers is to teach them how to manage their trees and farms to reduce losses from diseases and pests and to ferment and dry properly. This will increase their income even if they continue to grow exactly the same cacao they've always been growing, on exactly the same amount of land. By placing on emphasis on quality, and not just quantity, no matter what beans a farmer has, those beans will make better-tasting chocolate so the farmer can charge more for them.<br>
Me? I am an EOCL - Equal Opportunity Chocolate Lover. As long as its good, I'll eat it.]]></description>
                <pubDate>Tue, 04 Nov 2008 06:18:59 -0700</pubDate>
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                <title><![CDATA[Rain Forest Musings - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/661/rain-forest-musings</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/661</guid>
                <description><![CDATA[Context: These are journal entries I made as a guest at the Kapawi eco-lodge in 2005. Kapawi is located on the Kapawari River which feeds into the Rio Pastaza which is in turn a major tributary of the Amazon. Southeastern Ecuador. Miles and miles and miles from any roads. The only ways in and out are via canoe on the river or small plane.<br>
More Context: These were written just a day or so after taking part in a shamanic ritual in Quito that involved consuming ayahuasca which put me in a very interestingly receptive state of mind and influenced my taking of the following photo, which is iconic of my tramping through the rain forest:<br>
<br>
1) The Achuar [the local Indians] can walk through the forest silently. Even along a path I cannot help but make some noise. I concentrate on maneuvering quietly, carefully placing my feet, avoiding brushing against plants. Soon I am striding confidently and what I think is quietly through the forest. Exactly at these moments, when I feel I have attained some mastery, my foot catches on a vine or root and I stumble, trying to catch my balance and not fall. And I realize (for the umpteenth time today) that I am not a master of the forest; it is saying to me, 'If you are to be my friend there is much, much, more for you to learn.'<br>
2) In the forest on the hike today, Sarah asked, 'If a tree falls in the rain forest and there is no one around to hear it, is there any sound?' And it occurs to me that that that viewpoint puts man at the center of the universe. I am not the only creature in the forest that can hear. I can walk through the forest and make no visible impression. The forest was here long before I arrived and will be here long after I leave. I alone cannot bend the forest to my will. I can destroy the forest but I cannot bend it to my will. If I am to be here in the forest and flourish I must become a part of the forest and listen to what it has to tell me. There is room in this world for both of us - the forest and I - but only if I, with humility, allow the forest to be my guide.<br>
3) On our hike today, Felipe [our naturalist guide] pointed out the interconnectedness of the trees and vines in the rain forest. High above us, often hard to see, vines connect the trees together helping them to stand up. When one of the trees falls it takes down with it many of the other trees it is connected with, leaving a 'light gap' in the forest. On the forest floor lies a scattering of seeds many of which can lay dormant for decades or more, waiting patiently for enough light to grow. A tree falling, pulling others down around it to create the light gap, gives these seeds their opportunity to flourish. However there is no way to predict from what has fallen what will grow to take its place. During our lives, we are all connected. Directly in many cases, but often in ways unknown to us. When we fall, we cannot control what grows in the 'light gap' we leave behind. The seeds that we have planted during our lives will grow ... but which ones and how their lives will proceed we have no influence over.]]></description>
                <pubDate>Wed, 18 Jun 2008 08:40:35 -0600</pubDate>
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                <title><![CDATA[Decoding those pesky PLUs - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/654/decoding-those-pesky-plus</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/654</guid>
                <description><![CDATA[From over at Serious Eats, an article on decoding PLU stickers.It turns out that there is more there, there, then you might immediately infer. For example:Conventional produce gets a four-digit number. Organic produce gets a five-digit number that starts with 9. Genetically modified items also get a five-digit code, but that code starts with 8.4139: Conventional Granny Smith apple94139: Organic Granny Smith84139: GMO Granny SmithThere is also coding that will tell you that a specific item was grown in a specific country or region. Read the article for links to learn more than you ever thought you might want to know on PLU codes.But don't look for cacao (it's a fruit) - at least not in the US or Venezuela. It's not in the list of foods that have PLU codes.]]></description>
                <pubDate>Sun, 20 Apr 2008 09:49:19 -0600</pubDate>
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                <title><![CDATA[Sometimes It's *Not* About The Chocolate - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/653/sometimes-its-not-about-the-chocolate</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/653</guid>
                <description><![CDATA[Just when you think you've pretty much seen it all, something comes along to let you know that you just can't make these things up.A Swiss company is selling a box of four chocolates for $620. That's not a typo - six hundred and twenty dollars. What makes these chocolates special is not the chocolate, that's plain old Felchlin Maracaibo Clasificado 65% or the Cru Sauvage 68%. No, what makes these chocolates special is that they are decorated with gold or silver leaf or "edible diamonds" and packed in velvet-lined wooden boxes each with an individually signed and numbered plaque of authenticity.According to the site, it takes eight hours to decorate the chocolates with the gold or silver leaf, which is painstakingly applied with a small paintbrush. The "edible diamonds" (rock candy?) are apparently hand carved and polished to resemble real diamonds.Production on your box does not begin until you place your order. When you do, it takes 2-6 weeks for your box to be completed. Wonder what shipping costs? You're worried that shipping is going to cost too much? If you have to ask you can't afford them.And, although the site cloaks itself in an aura of Swiss authenticity, everything is produced in Malaysia, about 15km outside of Kuala Lumpur. Apparently it's hard to find competent chocolate craftsmen in Switzerland these days. The company claims that the products are Swiss even though the everything (except the chocolate) appears to be manufactured not in Switzerland. It may also account for the fact that the chocolates are priced in US$ and Malaysian Ringgits. But not Swiss Francs or Euros.Obviously, this company is appealing to the super-rich for whom ostentatious consumption comes as naturally as breathing. They're certainly not appealing to people who know anything about chocolate because we know we can buy the chocolate for a very small fraction of the cost and we can go to one of many chocolatiers who use Felchlin chocolate to buy truffles that are almost certainly as well or better made.If $620 sounds like too much for four chocolates, you can purchase 2 for only $506. Why so little discount? They're both shipped in the same size box. Think you can save some money by ordering silver rather than gold? You're out of luck. Apparently the labor costs (the company claims it takes 8 hours to decorate each confection) even in Malaysia outstrip the difference in cost between gold and silver. Which is absolutely ridiculous because gold is trading (on April 15th, 2008) in the $920-$950/ounce range while silver is trading around $17-$19/ounce.However, if $620/box does not seem like too much to pay, for a minimum order of 200 or more boxes (a mere $124,000 - that's right one hundred twenty four thousand dollars), the company will ship your chocolate personally escorted by two master chocolatiers (at no extra cost - how generous) to ensure that it arrives safely.Hmmmmm let's see, at one finished decorated chocolate per worker per 8-hour shift, it takes four chocolatier/decorator-shifts to produce one box. So, if there are only four chocolatier/decorators on staff, they can produce one box per day which means that your 200 box order will take 7 months to produce, by which time the first chocolates to be decorated will be well past their prime. Let's be a little charitable for the moment and give them a little benefit of the doubt. Let's say that your 200 box order is going to take six weeks because it takes that long to produce the boxes. If they delay the production of the chocolate until the last week - they do want it to be fresh after all - that means they need 800 chocolatier/decorator shifts. To finish the production in five work days assuming two shifts per day, they need to have 80 chocolatier/decorators on staff (80x2x5=800).No wonder the factory is in a country where labor is dirt cheap. There is no way a company operating in Switzerland could possibly afford such ridiculously low productivity. Even if we cut them a break and say that they are exaggerating just a wee bit and it really only takes four hours to decorate each chocolate ... well, let me just say that it's hard for me to comprehend (or condone) the profit margins in this.I am curious to see the presentation in person as well as taste the chocolates (with or without the gold). But I am not curious enough that I am willing to shell out over $500 for the "privilege" of doing so.Dying to actually see what a $150 piece of chocolate looks like? Click here.]]></description>
                <pubDate>Tue, 15 Apr 2008 14:19:46 -0600</pubDate>
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                <title><![CDATA[Live Video Chats for Chocolate Life members - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/647/live-video-chats-for-chocolate-life-members</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/647</guid>
                <description><![CDATA[I have found a service that enables me to 'cast - in real-time over the web while simultaneously hosting a chat session. I am interested in knowing if holding regular, say every two weeks or so, video chats would be interesting to members. If a reasonable number are, I will set things up, get the equipment working, and schedule the first chat for sometime after Tax Day.One thing that I thought might be cool to try is a sort of quasi-interactive chocolate tasting. We could agree on one or more bars to taste and then we could all gather and chat and share our opinions. Or whatever you think might be interesting to discuss in real-time.Reply to this post to let me know if you think the idea is interesting and if you have ideas for some topics.Thanks in advance,:: Clay]]></description>
                <pubDate>Thu, 03 Apr 2008 16:11:15 -0600</pubDate>
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                <title><![CDATA[World Pastry Forum Curriculum and Faculty Announced - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/646/world-pastry-forum-curriculum-and-faculty-announced</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/646</guid>
                <description><![CDATA[The World Pastry Forum is a series of five-day intensive programs (demo and hands-on) offered immediately prior to the National or World Pastry Team Championship. Both the forum and the championship are organized by a company called Carymax, one of whose founders is one of the founders of Chocolatier Magazine. This year's events are being held at the Gaylord Opryland Hotel in Nashville, TN, August 26-30 with the World Championship immediately thereafter.This year's Demo Program ($1500 for all 10 classes):Donald Wressell, E. Guittard Chocolate, USA- Showpieces and AmenitiesAnil Rohira, Albert Uster Imports, USA- Chocolate DesiresCiril Hitz, Johnson &amp; Wales University, USA- Breakfast PastriesVincent Pilon, Mandalay Bay Hotel &amp; Resort, USA- Chocolate ConfectionsJohn Kraus, French Pastry School, USA- Frozen ConfectionsDerek Poirier, Valrhona, Canada- Plated DessertsMichele Huyke, Rimini Gelato, USA- How to Start a Small BusinessHari Unterrainer, Hyatt Group, Switzerland- Fusion of Chocolate and TeaTBD - Sugar ConfectionsTBD - Traditional Western Desserts Made with Traditional Asian FlavorsHands-On Programs ($2000 for 5-day class, attendance strictly limited):Program One:Chocolate: Passion, Tradition, EvolutionChocolate is the fastest growing segment of the dessert industry, constantly evolving thanks to new creations and techniques. Back by popular demand for the third year in a row, and once again taught by esteemed pastry chefs Stphane Glacier, MOF and Stephan Iten, this class promises to strengthen your chocolate skills and update your knowledge with the latest trends to keep you current in today's competitive marketplace.Stphane Glacier is an international pastry consultant in addition to the having been the manager of the 2006 World Pastry Team Champions. Chef Glacier will focus on the techniques and recipes for Showpieces, Entremets, and Verrines (desserts in glasses).Stephan Iten is the Corporate Pastry Chef/Chocolatier of Felchlin Chocolate Switzerland. Chef Iten's portion of the class will focus on seasonal pralines and chocolates, petits fours, and amenities.Program Two:Wedding Cakes and Gumpaste TechniquesA unique learning experience for any pastry chef, sugar artist or cake decorator. During the five days, students will have the opportunity to learn from two of the most respected and sought after instructors in the field of cake decorating and sugar arts, Nicholas Lodge and Colette Peters. Each class will spend two and a half days with Nicholas and two and a half days with Colette. A maximum of 20 students ensures a low teacher-to-student ratio, allowing for a more personal learning experience.Students will work on dummy cakes and create a multi-tiered creation that will be covered with rolled fondant and finished with fondant and gumpaste decorations, as well as a variety of gumpaste flowers. Colette will focus on preparing a wedding cake and will discuss in depth the covering and decorating aspects.Nicholas will demystify the many levels of gumpaste creations.Students will have the opportunity practice an assortment of popular gumpaste wedding flowers, including roses, lilies, orchids, buds, leaves, filler flowers and foliage, that will complement the wedding cake that was created with Colette.Accreditation and Discount Details:Participation in the five-day programs qualifies for points toward IACP-CCP certification and re-certification, and is pending approval for 36 hours of continuing education units by the American Culinary Federation (ACF).Tuition fee for all three programs includes classes, recipe book, chef jacket, daily lunch, admission to the 2008 Amoretti World Pastry Team Championship and Gala Dinner.For more information and to download registration and volunteer forms for the Forum, visit www.worldpastryforum.com.For more information about the Championship, visit http://www.pastrychampionship.com/I have attended (as an observer, not a student) the past 6 Pastry Forums and Championships. From my experience, this is one of the most compelling educational programs you can be involved with this year. Besides, the Competition is always great fun as well as being instructive.]]></description>
                <pubDate>Thu, 27 Mar 2008 09:04:15 -0600</pubDate>
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                <title><![CDATA[A Night of Wine and Chocolate - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/641/a-night-of-wine-and-chocolate</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/641</guid>
                <description><![CDATA[The Mark Hotel in Manhattan (no longer a part of the Mandarin Oriental Hotel Group, located on E 77th St.) has regularly hosted wine classes directed by Master Sommelier Richard Dean.In 2004, the program was expanded to showcase the pairing of wine and chocolate and to do so it enlisted the support of Valrhona and the winemaker Louis Jadot. Representing Valrhona were Mr. Bernard Duclos, the director of US operations for Valrhona, Kim O'Flaherty, their US Corporate Pastry Chef, and Frederic Bau, Executive Pastry Chef for Valrhona worldwide and the Director of l'Ecole du Grand Chocolat Valrhona. Maitre Sommelier de France Olivier Masmondet represented Maison Louis Jadot.The evening was divided into two parts. A four-course pairing of various Louis Jadot and other wines distributed by Kobrand (a major importer), with four different Valrhona chocolates was followed by dinner downstairs in Mark's Restaurant.The Wine TastingAfter receiving instructions on how to taste wine together with chocolate (gather the melted mass of chocolate on the tongue, take a small sip of the wine and mix the wine and chocolate together on the tongue to marry the flavors) we got down to the wine and chocolate (all "grand cru") pairings. They were:Bouvey Ladubuy Brut (NV) with Jivara 40% milk. We were given glasses of the chilled Bouvey, a sparkling wine as an aperitif. For the tasting, the wine had been allowed to sit in the glass for a while and warm up. Rather than being sparkling it was more effervescent with tiny, not too energetic bubbles. When mixed into the mass of Jivara in the mouth, the tiny bubbles were really delightful and the flavors of the wine - grassy and slightly citrusy - worked well with the strong malty and molasses flavors of the Jivara. An auspicious start.Cotes-du-Rhone Chateau Mont-Redon 2002 with Manjari 64% dark. Although the tasting notes for the chocolate mention strong tastes of red fruit, the strongest flavors we got from the chocolate were faint spicy hints reminiscent of nutmeg and cinnamon. The wine, which is a blend of 60% Syrah, 20% Grenache, and 20% other grapes, had a spicy aroma and peppery notes but tasted a little young and with a slight astringency. The wine and the chocolate, with it spice notes complemented each other well.Saint-Emillion Jean-Pierre Mouiex 2002 with pur Caraibe 66% dark. Mr. Mouiex is the winemaker for Chateau Petrus, and this Saint-Emillion was made with 100% Merlot grapes in what has been called on the best years for Saint-Emillion in recent memory. The wine was a deep ruby color with a slightly musty bouquet with floral high notes but seemed thin and light. The addition of the chocolate - with a mild sweetness, nutty notes with a hint of coffee/mocha - seemed to "open up" the wine. The earthiness of the chocolate complemented the bouquet of the wine.Oporto Ruby Taylor with Araguani 72% dark. Port is the oldest wine appellation in the world, created in 1729. Ruby ports (typically the youngest of the ports) were developed as light, fruity aperitif wines to be drunk before dinner. This ruby had notes of raisins, pepper, and spice that complemented the Araguani with its licorice and raisin notes with aromas of warm bread and honey.The tasting was tag-teamed by Messrs. Bau and Masmondet. Frederic would describe, in his imperfect English, the chocolate and Olivier would describe the wine and his logic in making each particular wine choice. Both acknowledged the difficulty of doing this, repeating that each of us was free to agree or disagree with each choice. The consensus at our table was the the Ruby Port/Araguani pairing was the most successful, with the long finish of each among its most salient and appealing characteristics.Halfway through the wine pairings.Interestingly, the feelings about the other pairings seemed to revolve around people's perceptions of the wines, not the chocolates. If a person did not like the wine, they did not like the pairing, irrespective of their feelings about the chocolate by itself. Most unusual was the pairing of the Bouvey with the milk chocolate, but that is in accord with my experience in the matter (milk chocolates can go quite well with white wines). The pairing would not have worked with the cold Bouvey, which would have been much crisper with stronger, "tighter" bubbles. By letting it warm up, the bubbles "relaxed" making it possible to taste them togeter. I often pair milk chocolates with the Italian sparkling wine Prosecco which is generally lighter (less alcoholic and therefore less sharp) with smaller, less energetic bubbles.The DinnerMark's Restaurant in the Mark Hotel is an elegant place to eat. I had dinner with my wife there in the past six months and enjoyed not only the fare produced by Andrew Chase, the Executive Chef, but also the desserts produced by Chris Broberg. (ex- of Petrossian and now at Cafe Gray in the new Time Warner Center; the current pastry chef at the Mark is Erwin Schroettner.)The dinner, conceived of Mr. Bau and executed with the assistance of Mr. Chase and his staff as well as two assistants Mr. Bau coaxed down from Montreal, was truly an indulgent chocolate experience composed of eight courses not including petits-fours! (I learned later that this was reduced by five courses from a similar set menu prepared recently in Montreal by Mr. Bau, Olivier de Montigny, and Cyril Jamet. I cannot imagine what five more courses, even with smaller portions, would have been like.)During the wine tasting, Frederic explained that it was his intent to showcase the chocolate in each of the courses. In most instances, the chocolate would be used in a classic French style -- with the chocolate replacing some or all of the butter used to finish a sauce, giving it its final silky texture. But the taste of chocolate would be front and center. Frederic also told us to expect some surprises, and indeed the menu that was circulated in the invitation was different in many respects from the menu that was printed and placed at table. And even that menu was subject to last-minute changes.Spoiler: The menu was both audacious and ambitious with touches of brilliance. However, even though these dishes had been made and served several times (five I was told afterwards), the consensus among our group was that each probably had to be made many additional times to take out the rough edges, specifically the balance between the amount of chocolate and the other elements of each dish -- the chocolate unnecessarily dominated rather than supported most dishes.The Amuse Bouche -- foie gras gelee with Jivara (milk) chocolate sauce -- immediately demonstrated Frederic's intention not only to surprise us but to make sure the chocolate was front and center. It was not described on the menu, but was at the table as it was served. Although I am not a big fan of foie gras (or other organ meats and offal in general), the gelee turned out to be a great vehicle for conveying the flavor of the foie gras with a new texture - when you could fish it out from under the chocolate sauce, which was also excellent, though too abundant.The Amuse was followed by a "Duo of Jumbo Prawn and Red Mullet; Polenta Sticks; Red Pepper Confit Tapenade; Sauce Americaine flavored with Pur Caraibe (66%); and Crisp Leeks." Separately every one of the elements of this dish was extremely well prepared and tasty, with the red pepper confit tapenade tying things together very nicely. However, the chocolate sauce (a true sauce not a jus or reduction) was too heavy and cloying for the rest of the flavors -- especially given the quantity served. Lightening up the sauce with some fish stock and serving less of it would, in my opinion, have tightened the dish up considerably. This was paired with a 2002 Saint Veran "Domaine de la Chapelle aux Loups."Next was "Pan Seared Sea Scallops marinated with Passion Fruit; Bombay Curry Sauce with Manjari (64%) Coconut Emulsion; Caramel Mango Confit." Of the entree dishes, this was the most successful, in my opinion. The scallops were cooked perfectly and the herbal tang of passion fruit adding a nice side note. The Bombay Curry sauce was not hot at all, and the balance of the chocolate and the coconut was just right. When applied sparingly to the scallops, the combination would have made me ask for seconds had I not known what was left to come. However, it was the caramel mango confit that was the real stand out in this dish (we did ask for an additional side dish of this one). The sweetness of the caramelized mango treated like a chutney with raisins and cracked coriander seeds was addictive. If you're one of those people who like traditional mango chutney with cheese you should insist that they bottle this stuff. The reason we asked for seconds was to see if we could improve it by adding some of the cocoa nibs that were scattered on the table. These made the chutney transcendental by adding an interesting texture and providing a long lingering - and understated - aftertaste of cocoa. We were also given a side of the sauce which we decided would be great on deep fried ice cream after dinner at an Indian restaurant. This course was paired with a 2001 Chassagne Montrachet.This was followed by "Risotto Beijing Style; Smoked Pork Belly perfumed with Shallots and Star Anise; Emulsion of Parmesan and Jivara (milk) Chocolate; Araguani (72%) and Parmesan shavings." Of the entree courses this was the least successful because the overpowering presence of the chocolate in the risotto made it seem a lot like a chocolate rice pudding. The saltiness of the pork belly (as a garnish as well as diced in the risotto) and the parmesan helped act as a foil to the sweetness and heavyhandedness of the chocolate. A smaller portion size would also have helped. This course was paired with the Saint-Emillion used in the tasting.The Cheese Course was a giant roquefort truffle, described: "Roque and Roll; Araguani (72%) Ganache; shaved Roquefort; grilled Country Bread; and roasted Bananas." The truffle was huge -- somewhere between a golf ball and a pool ball. More than any other course, this one took the theme of chocolate and pushed it right to the limit and maybe a little past. Notwithstanding that criticism, it was actually very, very good. There was just too much of it and the only change I would make (apart from making it smaller than a golf ball) would be to increase the ratio of bread and cheese to the ganache. Interestingly, half of our table thought that this would work better with a milder chevre while the other half argued going in the other direction and using a much stinkier more pungent stilton. This course was paired with a 2000 Barbera "La Court" by Michele Chiarlo.The sweet Mise en Bouche was a "Chuao Chocolate Nectar with Cocoa Nib Foam." This was a light and refreshing intermezzo served in a tall shot glass that made reference to the fact that in pre-Conquest Aztec times, the foam on top of the drink is what was prized. Small, not too sweet, cool, and refreshing. Oh, and the use of a different chocolate provided much needed variety.The first(!) dessert course was "The Milky Way; Jivara Yogurt Cream; Black Cherries and Cranberries sauteed with Lemon Thyme; Crisp Chocolate Tuile." This course proved that Mr. Bau is an accomplished pastry chef who not only know what he is doing, but has done it hundreds if not thousands of times. The chocolate yogurt cream is what every cup of "lite" non-fat yogurt in the dairy case dreams that it will grow up to be - all the sugar, all the fat -- and sublimely perfect. The sourness and chewy texture of the cherries and blackberries was a great foil for the sweet/sour creaminess of the milk chocolate yogurt and the tuile added the necessary height as well as a crunchy texture. This course was paired with the Taylor Ruby Port served during the tasting.The Milky WayThe second dessert (and penultimate) course was "Trio of Valrhona Grand Crus Gelee; Apple and Quince Lasagna and Apple Jus flavored with Tonka Beans; Apple Lace." Gelee has its place and it is quite the rage among pastry chefs of a particular stripe - much as foam is/was. In this case, at this point in the meal, asking us to appreciate the texture of the gelee was just too much - the only word for them is bad. I think most everyone politely tasted each of the three gelees, but I did not see anyone finish all of them. The same cannot be said for the Apple Quince Lasagna, which was rich and buttery with the richness cut by the apple jus. This course was paired with a Joseph Phelps 2002 Eisrebe.Notes on the Wine PairingsOverall the wines worked well on their own as well as with the dishes they were served with. We thought that the Saint Veran was an excellent wine on its own, much better than the more expensive Chassagne Montrachet which we thought was too young and didn't give much. The Saint-Emillion was still a little lightweight even after sitting in the glass, but it paired well with the salty elements of the risotto. The Barbera was the standout wine of the evening, a perfect foil for the pungency of the roquefort. The Port was the same one served during the tasting, here being used less successfully in a dessert context than as an aperitif with the chocolate during the tasting. Finally, the Eisrebe, made in Calfornia with a reisling hybrid, was a simple wine without any of the complexity you'd get from a true late-harvest or ice wine.ConclusionThis dinner asked and answered, for me, the question, "Is it possible to have too much chocolate?" The answer is, "Yes."It is very clear that Mr. Bau is a top pastry chef and very much in command of his oeuvre. However, ultimately, I think the thing that made the dinner less successful for me than it might have been (even considering its overwhelming nature) was the limited vocabulary of chocolate flavors that Frederic used. Apart from the Chuao in the Mise en Bouche, the only chocolates used were the four presented in the wine tasting. A much lighter touch in ladling sauces, smaller portion sizes, coupled with time to refine the recipes and incorporate different chocolate flavors would make the dinner a delight; but that night we were guinea pigs paying heavily for the privilege.The tasting portion of the evening highlighted for me the challenges of explaining chocolate to a wine audience that is not familiar with how chocolate is made. This is something I struggle with every time I make a presentation on the subject. The challenge was made greater because of the language barrier. I am sure that Mr Bau would have done a better job in his native French, but only a very small percentage of the audience would have undertood what he was saying. Because of Mr Bau's lack of fluency in English many important concepts (at least they are important to me) were incompletely or inaccurately described. This comment is made against the fact that only a few days ago I teamed up with someone else at Kobrand (importer of Maison Louis Jadot) to give a chocolate and port pairing. We worked together beforehand to produce a tight outline of what we were going to say, and were both able to see where the other was making assumptions about that the audience might know and make sure they were explained clearly.There were more misses than hits and they did not completely detract from the point of the evening, which was to look at chocolate in new ways and to think about chocolate as a savory element in conjunction with wine. Many others obviously thought so too: also in attendance were Rose Levy-Berenbaum, the cookbook author and chocolate expert; Florian Bellanger, Executive Pastry Chef of Fauchon; and Jean-Francois Bonnet, the Executive Pastry Chef at Restaurant Daniel.On the DiscoverChocolate rating scale:Outcome: GoodEffort and Imagination: SuperiorValue: Superior - the entire experience, including the chocolate tasting, dinner, companionship and conversation, and all wine was only $85 (not including tax and tip). I just wish the food was better.]]></description>
                <pubDate>Mon, 17 Mar 2008 08:35:32 -0600</pubDate>
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                <title><![CDATA[UnData - New UN database helps answer your chocolate questions - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/638/undata-new-un-database-helps-answer-your-chocolate-questions</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/638</guid>
                <description><![CDATA["Since its foundation, the United Nations system has been collecting statistical information from member states on a variety of topics. The information thus collected constitutes a considerable information asset of the organization. However, these statistical data are often stored in proprietary databases, each with unique dissemination and access policies. As a result, users are often unaware of the full array of statistical information that the UN system has in its data libraries. The current arrangement also means that users are required to move from one database to another to access different types of information. UNdata addresses this problem by pooling major UN databases and those of several other international organizations into one single Internet environment. The innovative design allows a user to access a large number of UN databases either by browsing the data series or through a keyword search." - from a press announcementSearching through UNdata is a great way to waste a lot of time looking for what my father calls, "very important information not worth knowing." It's really quite a silly name when you think about it un-data. Not data? What's not-data?A search on cacao results in no results, while a search for cocoa returns 11. Among the results is a table that displays the quantity and value of the trade of "Cocoa and cocoa preparations." This reveals that the US, in 2006 (I suppose the last year for which figures are available), imported about 473,650 metric tons of "Cocoa beans, whole or broken, raw or roasted" with a total value (in 2006 US$) of about $780 million. In 2006, the US also imported about 33,800 metric tons of cocoa liquor, about 96,450 metric tons of cocoa butter, and about 104,760 metric tons of unsweetened cocoa powder.I have no idea what this really means except that it's a very large number: about 708,660,000 kilograms, more than 2kg or about 5 pounds per man woman and child. Keep in mind that this figure does not include what the US imported in the way of finished chocolate products.I also have no idea what I am going to do with this information. However, I do know that I possess an instinctive ability to remember things in inverse proportion to their importance, so I know that in 5 years I am going to be able to recite at least the "5 pounds" figure while I will have trouble remembering what time to pick up my daughter from piano practice after school that day.]]></description>
                <pubDate>Thu, 06 Mar 2008 10:00:37 -0700</pubDate>
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                <title><![CDATA[Starbucks and Hershey Launch Starbucks Chocolate - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/637/starbucks-and-hershey-launch-starbucks-chocolate</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/637</guid>
                <description><![CDATA[Today, Monday, March 3rd is the national launch date for an ambitious new line of chocolate products from Starbucks. But don't go looking for them at your local Starbucks coffeehouse because you won't find them there. In an interesting branding twist, Starbucks Chocolates will initially be made available through mass retailers, grocery stores, and drug stores and it is unclear when, if ever, you will be able to buy them at the counter where you order your half-caf no-foam skim latte every morning.The product line consists of 5gr tasting squares, 85gr (3oz) bars, milk chocolate covered coffee beans, and a collection of five truffles. Starbucks is careful not to call these "artisan" chocolates. Rather, they are described as being "artisan-style" chocolates "inspired" by Starbucks coffees, teas, and coffeehouse flavors.Starbucks Chocolate is a product of a partnership between Starbucks and Hershey's Artisan Confections Company announced in mid-2007. Artisan Confections is the wholly-owned subsidiary of The Hershey Company that purchased Scharffen Berger Chocolate Maker, Joseph Schmidt, and even though the press release fails to mention them, Dagoba.From the press briefing I attended, it was pretty clear that even though Hershey chefs and product development people were involved, the flavor shots (pun intended) were being called by Starbucks. The flavor profile of the dark chocolate was specifically developed to complement Starbucks Verona blend, and several of the products incorporate flavors found in the Tazo teas Starbucks sells. However, it is unclear who is making the products: the labels say that the products are "made for" Artisan Confections, not "made by." It would be natural to assume that Joseph Schmidt would be making the truffles and Scharffen Berger would be making the bars but this is apparently not the case as Hershey representatives were unwilling (or unable) to disclose who is actually manufacturing the products.One possibility is Astor Chocolates in New Jersey. Astor develops and sells some products under its own brand, but also does private-label work for companies, including Scharffen Berger. (Astor does the molding and wrapping for Scharffen Berger tasting squares and bars, and also manufactures(d) the Scharffen Berger truffle collection.) So they are one possible candidate. Another possible manufacturer is Hershey itself. While they no longer are in the business of roasting beans and grinding their own liquor (they outsourced that business in 2007), they do have the ability to take raw ingredients and turn them into finished product.I mention this not because it has a direct impact on quality but it could provide some insight into how large the two companies believe the business can grow.It is not even clear whether the chocolate used for the product is made by an Artisan Confections company. The scale of the project is large enough that the Scharffen Berger factory in Berkeley would not be able to make all of the chocolate used given their current production capacity as well as meet its own needs. The products are not organic, so that leaves out Dagoba, who has never been a "bean-to-bar" chocolate manufacturer anyway. (Much if not all of the chocolate Dagoba now uses is processed by Debelis, which is part of the Puratos group which also owns Belcolade.)Both Starbucks and Hershey announced that the partnership is committed to purchasing cacao in a socially responsible, economically viable (I assume for cacao farmers as well as both companies, which are publicly traded), ecologically sustainable, and that meets specific (presumably high) quality standards.This represents something of a breakthrough for such a large company and makes a strong statement about Hershey's commitment to playing a leadership role in the growing movement that wants to ensure that cacao farmers are treated fairly and receive a fair price for their crops. Where many companies would abdicate this responsibility to a third-party licensing organization (such as TransFair USA), Hershey's and Starbucks direct involvement is important because even though Fairtrade has been very successful in coffee and other foods, that success has not translated well to cacao. (I was told by someone who had worked for Transfair USA that after 10 years of offering Fairtrade certification for cacao that there are only about 20 certified co-ops worldwide.)Hersheys cacao sourcing guidelines are designed to help to improve farmer incomes, ensure responsible labor practices and protect the tropical ecosystem. Hershey also supports organizations such as The International Cocoa Initiative (ICI) and The International Foundation for Education &amp; Self Help (IFESH). Both Starbucks and Hershey support the World Cocoa Foundation.Starbucks has developed what it calls its Cocoa Practices Guidelines and Scorecard (both are PDF files), which are being piloted for a two-year period beginning June 1, 2007. The Cocoa Practices were developed out of the company's experience with its C.A.F.E. (Coffee and Farmer Equity) Practices, the Starbucks coffee buying guidelines, and are similar in structure and criteria areas. The program is designed to evaluate and recognize producers of high quality, sustainably grown cocoa. To become a Cocoa Practices supplier, farmers, processors and exporters must meet minimum requirements and demonstrate best practices, which are subject to independent verification.In the end however, the success Starbucks chocolate will rest on how it tastes. So, how does it fare from that perspective?Actually, for the most part, it's better than I expected it to be, especially given the price points. The Starbucks Signature chocolate bars have a suggested retail price of $2.99 so technically they do not qualify for the "premium" chocolate category. The tasting square versions probably cost out at more than $15/lb (which is the lower limit to be considered "premium), but it would be hard to classify them as premium products when the base chocolate does not.Interestingly (and refreshingly), Starbucks has opted not to label their chocolates with either cacao percentages or origins. However, with all of the hype that is surrounding both of those characteristics of chocolate it will be interesting to see if it benefits or hinders their success in the market. I have to believe that this aspect of marketing was extensively tested in focus groups which is why the bars mention neither on their labels. All of the products are certified Kosher Dairy.The Starbucks Signature chocolate bars weigh 85gr (3ozs). There are three varieties, milk, dark, and dark mocha made with Starbucks Guatemalan Casi Cielo. The ingredient list is fairly standard for a mass-market chocolate and includes milk fat in both of the dark chocolates. The milk fat, in addition to replacing more expensive cocoa butter, also stabilizes the crystal structure of the chocolate making it more shelf stable. Furthermore, the chocolates are made with "natural vanilla flavor" and not natural vanilla or natural vanilla extract, which are probably more expensive.Nonetheless, when you put them up against the products in the candy aisle of the local supermarket, the price point, brand name, and quality of the taste and texture mean that these bars are competitive with most everything else on the shelf. This will probably not be true in a gourmet food store, and people who are interested in Fairtrade and organic chocolates will snoot right on by these.The tasting squares is where things get a little more interesting. Three are simply small versions of their larger siblings. Three however, incorporate Tazo teas as inclusions (the actual teas are ground finely and mixed into the bars) rather than as flavorings. These include Chai (in milk chocolate), and Passion and Citron (in dark chocolate).Despite its name, the predominant flavor of the Passion chocolate is hibiscus, not passion fruit. The tea inclusion gives the chocolate a crystalline graininess that you will either love or hate. The tea flavor itself is quite nice with a tart fruitiness that survives even into the long aftertaste and is very different from the red-fruit (raspberry, cherry, plum) fruitiness characteristic of many Scharffen Berger chocolates or the citrus-y fruitness of many bars made with Madagascan beans. I would pair this piece with a simple black tea in place of any kind of sweetener.The dark chocolate Citron includes both tea leaves (which does impart a grainy texture) and lemon oil, which carries the lemon flavor all the way through this piece from the moment you smell it until you either take a drink or taste of something else. This would be a good piece to pair with an espresso for those people who like the idea of flavoring the espresso with lemon but not the idea of adding sugar. This piece is about lemon, not about chocolate, and delivers the lemon flavor and a hint of sweetness to balance the bitterness of the coffee.The graininess of the tea inclusion in the Chai chocolate is even less pronounced in this piece in which the predominant flavoris cardamom. The chocolate is far less sweet than the concentrate Starbucks uses for it Chai lattes, which is a very good thing because a combination of that sweet Chai with the sweet milk chocolate would result in something very cloying. This would be a good piece to pair with a cappuccino or latte.The suggested retail price for a package of these squares is $4.99-$5.99, but I could not find any indication in the press materials of the number of squares in a package.The next-to-last item in the product line is milk chocolate covered coffee beans. The bean selection is from the Verona blend which is interesting because, I would guess, that the different beans contributing to the blend will deliver slightly different flavors. It's fairly unusual for coffee beans to be covered in milk chocolate so I suppose that Starbucks is going here for the breakfast blend/latte/cappuccino drinker, not the French/Italian roast/espresso drinker. While the taste and texture are good, the aroma is not; this product smelled to me more of inexpensive vanilla than it did of either chocolate or coffee. A 100gr (3.5 oz) box has a suggested retail price of $4.99-$5.99.Finally, we come to the truffle selection. There are five flavors in the line. Four cost between $4.99-$5.99/box while the fifth, which is available "in Club" only, (whatever that means and it is not explained in the press materials I have), costs $9.99. The four generally available flavors are Milk Chocolate Caffe Mocha, Milk Chocolate Chai, Dark Chocolate Espresso, and Dark Chocolate Vanilla bean. The "Club-only" flavor is Milk Chocolate Caramel Macchiato.The price point for these and the point of sale (mass-market retailers, grocery stores, and drug stores) provides a real good indication of the what can be expected. The flavors are very front and forward and overpower the chocolate. The Vanilla Bean does have specks of real vanilla bean it, however. Overall, however, the flavors are far better balanced and are more sophisticated than virtually everything else in that price point and in those retail locations. If I were Russell Stover/Whitmans, a house brand (where I live the dominant grocery store chain is Royal Ahold's Stop and Shop whose house brand is Simply Enjoy which has a surprisingly large selection of truffles), or even much of the See's product line I would pay close attention to these products.In ConclusionI was more than a little surprised to discover that Starbucks Chocolate would not be available in Starbucks coffeehouses in the beginning, if ever. With 10,000 doors (shops) in the US alone, selling only 10 pounds per week per store represents a huge volume.However, past experience may be, in part, what's behind that move. Starbucks first attempt at a European-style drinking chocolate, Chantico, was not a success.The company is in the middle of something of a reorganization and is focusing much of its attention on reviving its core coffee business in an attempt to regain its luster on Wall Street and stanch the flow of defections of people who have become less enamored of the Starbucks experience. Extending the Starbucks brand into the grocery store into a new aisle, and doing so with a partner with lots of experience putting product onto candy shelves and getting it sold, is a way to generate increased revenues without interfering with what needs to happen to fix the core coffee business.For Hershey, Starbucks Chocolate is another step up the ladder in repositioning the company as not just a mass market candy brand. Hershey itself can not legitimately lay claim to being an artisan chocolate company whose focus is on quality. Setting up Artisan Confections and putting Scharffen Berger, Schmidt, and Dagoba in that umbrella is part of a larger strategy of moving customers up the value chain with the Cacao Reserve collection forming an important conduit. Hershey customers, they hope, will move up from their milk and "special dark" chocolates to Cacao Reserve and then, rather than defecting to another brand after Hershey has spent a lot of money educating them, have an array of Hershey products they can choose from. Starbucks among them.As mentioned earlier, the chocolate is better than either the price points or the points of sale might at first indicate. The flavored tasting squares are the most interesting parts of the product line and the truffles, while quite good for what they are, reflect the partnership's goal of creating "artisan-inspired" products not artisanal ones.]]></description>
                <pubDate>Mon, 03 Mar 2008 09:18:43 -0700</pubDate>
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                <title><![CDATA[Local Press Coverage of the 6th Annual Death by Chocolate Festival at Copia - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/636/local-press-coverage-of-the-6th-annual-death-by-chocolate-festival-at-copia</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/636</guid>
                <description><![CDATA[Local press coverage of the 6th Annual Death by Chocolate Festival at Copia can be found here.Copia bills itself as the American Center for Wine, Food, and the Arts and on February 23rd they should have added chocolate into that title somewhere - at least for the day. California and Ziad Kurjie of the US operations of Patchi Chocolates (who are headquartered in Lebanon).I had the pleasure and the privilege to deliver the keynote tasting session as well as moderate the keynote panel on sustainability.Several Chocolate Life members were there including Tracey Downey of Downey Chocolates in Laguna Niguel,The most interesting chocolates I tasted all weekend were:Downey Chocolates' Caramel with fig and walnuts (most decadent);Michael Mischer's Root Beer barrel (most likely to transport you to childhood); andJade Chocolates' dark bar with sesame, chili, and lapsang souchong tea (most sophisticated).Up and coming chocolatiers include Raffine and Ginger Elizabeth and chocolate makers Tcho and Askinosie.Copia is a great venue and if you ever find yourself in the Napa Valley taking in the wine you should plan to visit. And, just across the parking lot is the new Oxbow Market, modeled on the Ferry Plaza market in San Francisco. Check out the wine and cheese merchant as well as the Fatted Calf (great butcher and charcuterie). My only beef (pun intended) is that there's no soul to the Market. Everything seems artfully arranged and just so-so. Maybe that will change as it ages, I certainly hope so.I've already posted a couple of photos from my trip (including a stop in Central Point, OR) and there are more to come.]]></description>
                <pubDate>Wed, 27 Feb 2008 12:30:05 -0700</pubDate>
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                <title><![CDATA[Mars, Nestle promise ethical cocoa supply - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/628/mars-nestle-promise-ethical-cocoa-supply</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/628</guid>
                <description><![CDATA[Global confectioners Mars and Nestle have joined a sustainable cocoaprogramme, which aims to establish a traceability system for allfarmers in the Ivory Coast.<br>The Good Inside Cocoa Programme, established by the Dutch non-profit organisation Utz Certified, aims to eliminate environmental and humanitarian problems such as child labour, deforestation and low salaries.<br><br>Asconsumer and regulatory concern over working conditions in Africaincreases, manufacturers can no longer ignore the responsibility theyhave towards some of the poorest workers in the world. Ona purely business level, Western firms are indeed conscious thatprotecting supply from the Ivory Cost and Ghana - which togetheraccount for 65 per cent of the world's net cocoa - is vital ...<br><br>Read the press release. (nutraingedients-usa.com)<br>]]></description>
                <pubDate>Thu, 07 Feb 2008 20:38:42 -0700</pubDate>
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                <title><![CDATA[Clay's Interview on the Diane Rehm show on NPR - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/627/clays-interview-on-the-diane-rehm-show-on-npr</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/627</guid>
                <description><![CDATA[Before Christmas I traveled to Washington, DC to appear on the Diane Rehm show produced by WAMU for NPR. Click to visit the WAMU website to listen to what was said.<br>]]></description>
                <pubDate>Thu, 07 Feb 2008 16:18:27 -0700</pubDate>
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                <title><![CDATA[Catch Clay on Yahoo! Personals - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/626/catch-clay-on-yahoo-personals</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/626</guid>
                <description><![CDATA[This is my second article on how to buy chocolate for Yahoo! Personals.<br>]]></description>
                <pubDate>Thu, 07 Feb 2008 16:13:50 -0700</pubDate>
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                <title><![CDATA[Measuring the Speed of Light with Chocolate - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/625/measuring-the-speed-of-light-with-chocolate</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/625</guid>
                <description><![CDATA[Albert Einstein realized that the speed of light was one of the defining measures of the Universe. Chocolate is the other. We don't however, know Albert's thoughts about chocolate or whether or not be used it to help him calculate the speed of light. You can however, in your kitchen, with just a few simple tools and a bar of chocolate.<br><br>Remember E=mc, the beautiful little formula that wrapped up the theory of relativity? Well 'c' is the speed of light. And you can measure it.With chocolate. All you need is a microwave, a ruler (a metric version if you have one), a calculator (if your math skills are a little rusty and you don't trust them), and a bar of chocolate - cheap chocolate that you wouldn't eat because you're going to offer it up on the alter of science and it probably won't be edible when you're done..<br><br>Click to mosey on over to Null Hypothesis - the on-line "Journal of Unlikely Science" - to learn how.]]></description>
                <pubDate>Tue, 05 Feb 2008 20:46:48 -0700</pubDate>
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                <title><![CDATA[Fine and flavor cocoa export market grows - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/623/fine-and-flavor-cocoa-export-market-grows</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/623</guid>
                <description><![CDATA[A panel of experts recommend that more countries be recognized as fineor flavor cocoa producing countries in order to provide newopportunities for trade.<br>The suggestions were putforward by industry experts during a review of the International CocoaAgreement, 2001, which recognizes 17 countries as producers of eitherexclusively or partially fine or flavor cacao.<br><br>Theaim of this agreement is to promote international cooperation in theworld economy, to provide an appropriate framework for discussingrelated issues, and to contribute to strengthening the national cocoaeconomies of member countries.<br><br>Last month, an Ad hoc panel ofexperts on fine or flavour cocoa met in London to draw new conclusionson those countries exporting cocoa.<br><br>Read the panel's conclusions and recommendations (on FoodProductionDaily.com - European edition).<br>]]></description>
                <pubDate>Tue, 05 Feb 2008 11:37:02 -0700</pubDate>
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                <title><![CDATA[Take the Green &amp; Black's Chocolate Challenge - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/622/take-the-green-amp-blacks-chocolate-challenge</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/622</guid>
                <description><![CDATA[Cooking intensely delicious foodwith one of People magazine's "Sexiest Men Alive," could be a reality for fivecreative home chefs.<br><br>Green &amp; Black's, the organic chocolatebrand, announced today a call-for-entries for the Green &amp; Black's ChocolateChallenge. Home chefs across the country are invited to showcase their love oforganic chocolate by submitting an original five ingredient or less recipethat incorporates at least 2 ounces of Green &amp; Black's chocolate, a photo oftheir prepared dish and an essay on their growing taste for organic and howtheir recipe wows their family and friends, for a chance to win a cookingsession with Curtis Stone, host of the Take Home Chef, which appears on TLC.<br><br>Click the link above to view the entire press release (at Yahoo! News) and learn where to submit entries.<br>]]></description>
                <pubDate>Tue, 05 Feb 2008 11:32:41 -0700</pubDate>
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                <title><![CDATA[Cadbury to put millions into producing more farmers - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/621/cadbury-to-put-millions-into-producing-more-farmers</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/621</guid>
                <description><![CDATA[COCOA: Cadbury seeks to reverse production declines by investing in areas where it gets crop.<br>According to this report, Cadbury Schweppes PLC plans to spend millions during the next few years to boost cocoa yields and to improve the lives of cocoa farmers,a move intended to guarantee a long-term supply of the most importantingredient in its signature candies. The investment willaffect an estimated 1 million cocoa farmers primarily in Ghana, butalso in India, Indonesia and the Caribbean, all areas where Cadburygets cocoa candies.Research by the University of Sussex in England and funded by the candy maker has shown that the averageproduction for a cocoa farmer has dropped to only 40 percent ofpotential yield and that cocoa farming has become less attractive tothe next potential generation of farmers, according to a statement bythe company.The money Cadbury plans to spend on schools, libraries and wells is intended to attract the next generation to cocoafarming. "In Ghana, there is a phrase 'Coco obatanpa,'which means 'Cocoa is a good parent. It looks after you,' " JamesBoateng, managing director of Cadbury Ghana, said in a statement. "Wehope with this initiative, Cadbury and our partners can be a goodparent to cocoa."In the coming year, Cadbury will invest almost $2 million to establish the cocoa partnership, including $1.2million to build 850 wells, Matt Shattock, one of Cadbury's regionalpresidents, said at a news conference.]]></description>
                <pubDate>Tue, 05 Feb 2008 09:30:29 -0700</pubDate>
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                <title><![CDATA[Chocolate began as beer-like brew 3,100 years ago - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/620/chocolate-began-as-beer-like-brew-3100-years-ago</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/620</guid>
                <description><![CDATA[The chocolate enjoyed around the world today had its origins at least 3,100 years ago in Central America not as the sweet treat people now crave but as a celebratory beer-like beverage and status symbol, scientists said on Monday. Researchers identified residue of a chemical compound that comes exclusively from the cacao plant -- the source of chocolate -- in pottery vessels dating from about 1100 BC in Puerto Escondido, Honduras.<br><br>This pushed back by at least 500 years the earliest documented use of cacao, an important luxury commodity in Mesoamerica before European invaders arrived and now the basis of the modern chocolate industry.<br><br>"The earliest cacao beverages consumed at Puerto Escondido were likely produced by fermenting the sweet pulp surrounding the seeds," the scientists wrote in the journal Proceedings of the National Academy of Sciences.The cacao brew consumed at the village of perhaps 200 to 300 people may have evolved into the chocolate beverage known from later in Mesoamerican history not by design but as "an accidental byproduct of some brewing," Cornell University's John Henderson said.<br>]]></description>
                <pubDate>Mon, 04 Feb 2008 22:57:48 -0700</pubDate>
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                <title><![CDATA[Blommer Chocolate Announces New Sustainable Farming Program for Cote d'Ivoire in West Africa - @clay]]></title>
                <link>https://forums.thechocolatelife.com/clay/blog/619/blommer-chocolate-announces-new-sustainable-farming-program-for-cote-divoire-in-west-africa</link>
                <guid>https://forums.thechocolatelife.com/clay/blog/619</guid>
                <description><![CDATA[Blommer Chocolate, North America's largest processor of cocoa beans and ingredient chocolate products, announced recently the expansion of the company's sustainable farming initiatives with a new program in West Africa. This program (called CIFOB) will focus on cocoa farmers in Cote d'Ivoire.<br><br>According to Peter Blommer, COO of the company, "CIFOB is introducing programs to farmers focused on teaching modern farming and business techniques that will help improve the yields and quality of Cote d'Ivoire's cocoa crops. Based on our experience in Indonesia we would expect to see significant improvements in family incomes due to gains in crop yields and improved market access. The program will also advance safer labor practices."<br><br>In Indonesia, more than 15,000 farmers benefited from SAFOB in 2007, the program's second year of operation. Among the results have been increases in family incomes of 20-55% through higher crop yields and quality premiums. Seeing the tremendous impact of the Indonesian program, it was an easy decision to introduce the program in West Africa."<br><br>CIFOB has started working with 15 cooperatives throughout the cocoa growing regions of Cote d'Ivoire. Farmers are trained in techniques to revitalize their cocoa farms and to improve cocoa quality. "Simple technology can go a long way in helping farmers improve their incomes," noted Kip Walk, Director of Blommer's Cocoa Department. "For instance, we have introduced a greenhouse type structure called a solar dryer to the cooperatives. The dryers provide a weather proof, natural method of properly drying cocoa beans, which allows the farmer to create a consistent product for the marketplace." These dryers were first used [by Blommer] as part of a Blommer sponsored program in Ecuador that resulted in a 30-40% increase in farmer incomes.<br><br><br>]]></description>
                <pubDate>Mon, 04 Feb 2008 22:52:03 -0700</pubDate>
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